Telephone search engine, Truecaller has awarded its digital mandate to Wirality Media. The agency had been working with Truecaller on a number of projects previously.
The campaigns the two have already teamed up on include Truecaller’s International Women’s Day #ItsNotOk campaign, Diwali #JamTheScam and the new feature campaign #CallReason. T
“It’s been a pleasure to work with Truecaller for over a year now on 4 campaigns and the support and encouragement we have received has paved the way for some excellent work. Through our work over the last year, we have set a benchmark for what is possible when you combine creative thinking with a data driven media approach,” said Saanand Warrier, CEO Wirality said.
“We cannot wait to continue this relationship and bring our creative and digital expertise to take the brand to greater heights.”
When discussing the mandate, the Truecaller team brought up the strength of previous projects created through collaboration between both parties.
“We have worked with Wirality closely on a project basis over the past one year. Their work does stand out and the team has been very impressive. We intend to keep this collaboration at a higher intensity and having them on board on a long term basis paves the way for continued good work,” added Kari Krishnamurthy, Chief Commercial Oﬃcer, Truecaller.
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