Badoo Pays Tribute to Masturbators for ‘Sacrificing Sex for Your Country’

Dating app Badoo has launched a provocative new campaign thanking people in the UK who have avoided sex during lockdown with a series of ads to celebrate all the heroic masturbators amid the global pandemic.

The campaign was created by London-based agency The Romans working with illustrator, Alice Skinner, to create a collection of colorful illustrations with slogans such as “Flick For Victory”, “Make Do and Masturbate” and “Keep Calm and Carry on Wanking.”

 
 

 
 

According to Badoo, 37% of single people said they had masturbated more than usual during lockdown – an average of once a day, every week, from 23 March until now.

The dating app surveyed 1,001 people from the ages of 18 to 50, and found that 70% are concerned about a second wave of Covid-19. This has led them to stay at home as much as possible. The survey also found that three-quarters of singles haven’t had sex at all during lockdown.

FLICK FOR VICTORY ? 54% of singles are unsure on the rules about sex in lockdown so we've taken to the streets of London to make it loud & clear ? #KeepTheHomeFiresBurning

Posted by Badoo UK on Wednesday, August 5, 2020

“We’ve seen lots of great connections being made during this period of digital courtship in lockdown, so want to encourage our users to be kind to one another, chat, meet and date honestly and safely when they’re comfortable doing so,” said Natasha Briefel, UK Marketing Director at Badoo.

The campaign appears on billboards & posters across London as well as on the Badoo’s social media channels

Do your bit(s) for the nation ?? Whilst sex is largely off the cards, self-love is the most responsible way to keep you and other people safe #KeepTheHomeFiresBurning

Posted by Badoo UK on Tuesday, August 4, 2020

“We’ve seen lots of great connections being made during this period of digital courtship in lockdown, so want to encourage our users to be kind to one another, chat, meet and date honestly and safely when they’re comfortable doing so,” Briefel added.

Eleanor Cochrane from Sexpression told Metro.co.uk: “Sexual distancing involves hand hygiene and sex toy hygiene during all types of sex. Masturbation alone is the safest option right now but if you ARE having sex with other people, keeping your number of partners to a minimum and avoiding group sex will reduce risk of exposure to COVID-19.”

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