Proctor & Gamble brand, Tide, has appointed actor Ayushmann Khurrana as their brand ambassador for India. The partnership has launched with the first Tide spot featuring the actor playing all the characters pitching Tide Ultra.
“I have loved watching the witty Tide ads all these years,” said Khurrana.
“For my first advertisement with the brand, we came together and tried to push the envelope, attempting something unique and engaging. You can see me play the roles of multiple family members in a warm, fun narrative. And this is just the start! It is my pleasure to join hands with a fun brand like Tide, and together we endeavour to keep winning smiles and hearts with all that we do together!”
Khurrana will be seen in a series of advertisements across television, digital and other mediums.