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Xiaochen Su, Ph.D

Xiaochen is a business risk and education consultant specializing in Asia.

Recent Articles

Travel in Asia

Could China’s Approach to Tourism Branding Ease Overtourism Tensions?

Xiaochen Su, Ph.D., examines whether China’s top-down approach to tourism branding could offer a way to address public discontent with...
Insight

As Global Air Routes Shift, Can Asia-Based Airlines Build the Brands Gulf Carriers Did?

Asia's carriers may be well placed to benefit from shifting travel patterns, but brand strength will matter, writes Xiaochen Su.

Brand-Building Opportunity for Asia’s Universities to Compete with America for Talent

How can Asia's universities leverage the current window of opportunity to wrest talent from their American rivals? asks Xiaochen Su.

Japan’s Leading Travel Guide Shows How to Cater to the Wanderlust of the Non-Traveler

It is not a good time for a Japan-based globetrotter. Last month, the yen hit a 37-year low against the...

Niche-Focused Approach by Chinese Brands May Fragment the Smartphone Market

Apple's competitors in China have been quietly courting consumers with specialized smartphone offerings that cater specifically to their artistic needs.

Could Changes at X Further Diversify Japan’s Social Media Scene?

X is a go-to platform for Japanese businesses and marketers. Could possible policy changes affect that dominance?

The Changing Role of Department Stores in the Japanese Retail Scene

The closing of Tokyu’s Shibuya store is representative of the overall decline in the fortunes of Japanese department stores.

COVID Lockdowns Test the Reputation of China’s Online Shopping Brands

Will Chinese Consumer Brands Dominate the Russian Retail Scene of the Future?

Russia is China’s 14th largest trading partner, accounting for only 2% of its total trade, less than 1/9 of what...

China’s Disappearing Brand of Rural Tourism Threatened by Modernization and High Speed Trains

Rural tourism in China is increasingly being threatened as "slow trains" increasingly become a rarity when the country embarked on...

Confronting Problems With Sexism in the East Asian Airline Industry

The objectification of women in the East Asian airline industry is reflective of sexist norms in the region - which...

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