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Marcus Osborne

Marcus Osborne is the Founder and CEO of Kuala Lumpur-based Fusionbrand and author of 'Stop Advertising, Start Branding'

Recent Articles

It’s Time For Malaysia to Create Some of the World’s Greatest Brands

Malaysian commodities such as Palm Oil, Rubber, Timber and Pepper, as well as OEM, especially in the electronics sector are...

Overtourism is Coming to a Destination Near You

Overtourism is putting immense pressure on destinations around the world. From Bali to Phuket and from Venice to New Orleans...

Six Lessons on How to Avoid Malaysia’s Tourism Logo Disaster

So in terms of the impact, the logo will have on visitors to Malaysia, it will be negligible. However, it...

Two Ads I Like and One Not So Much – Marcus Osborne

Branding in Asia's asks industry experts to comment on some advertising they like and some they don't like so much.

How Montblanc Malaysia Turned this Unhappy Customer into a Brand Advocate

The next time someone complains about your brand, have a think about the complaint. Look at it from their perspective,...

6 Ways to Properly Use Video to Build your Destination Brand – Where Penang Came up Short

Someone sent me a link to a new tourism video for Penang and asked my opinion. The video, launched earlier...

Is the John Lewis Buster the Dog Spot the Best Christmas Ad Ever?

This being Christmas you are encouraged to ignore reality and the fact that the hedgehog would have been in bed...
Yuna Malaysian Singer - Branding in Asia Magazine

Can Yuna Save Malaysia’s Nation Branding?

Alas, Yuna never became the face of the Malaysian nation brand. However, she did feature in some Malaysia Airlines marketing...

Rolls Royce Dawn in Malaysia: The Ultimate Branding Challenge or Testament to the Power of Branding?

Selling enough of these cars to justify its existence in the small Malaysian market is the ultimate branding challenge and...

Another Malaysia Airlines Marketing Fail?

Malaysia Airlines’ latest Twitter campaign is live. It really seems as if the struggling carrier views digital and social media...

Malaysia Airlines with Another Branding Fail?

Last Saturday I was flying out of Kuching International Airport and saw this strange image for Malaysia Airlines above the...
Wanker Awards Advertising - Branding in Asia Magazine

The Advertising Industry’s Biggest Wankers

“The Handys are the world’s first advertising award show where you can give yourself an award in the comfort of...

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