Marcus Osborne

Marcus Osborne is the Founder and CEO of Kuala Lumpur-based Fusionbrand and author of 'Stop Advertising, Start Branding'

Recent Articles

It’s Time For Malaysia to Create Some of the World’s Greatest Brands

Dec 4, 2018

Overtourism is Coming to a Destination Near You

May 3, 2018

Six Lessons on How to Avoid Malaysia’s Tourism Logo Disaster

Feb 23, 2018

Two Ads I Like and One Not So Much – Marcus Osborne

Jul 3, 2017

How Montblanc Malaysia Turned this Unhappy Customer into a Brand Advocate

Feb 24, 2017

6 Ways to Properly Use Video to Build your Destination Brand – Where Penang Came up Short

Dec 5, 2016

Is the John Lewis Buster the Dog Spot the Best Christmas Ad Ever?

Nov 11, 2016

Yuna Malaysian Singer - Branding in Asia Magazine

Can Yuna Save Malaysia’s Nation Branding?

Aug 15, 2016

Rolls Royce Dawn in Malaysia: The Ultimate Branding Challenge or Testament to the Power of Branding?

Jul 25, 2016

Another Malaysia Airlines Marketing Fail?

Jul 15, 2016

Malaysia Airlines with Another Branding Fail?

Jun 23, 2016

Wanker Awards Advertising - Branding in Asia Magazine

The Advertising Industry’s Biggest Wankers

May 20, 2016

Lexus Asia Website Fail - Branding in Asia Magazine

Lexus Website Fail in Asia – How to Avoid the Same Problems

Feb 29, 2016

Open Letter on the Rebranding of Malaysia Airlines

Jan 16, 2016

Is Sharia Compliant Rayani Air Competition for Malaysia Airlines?

Dec 29, 2015

Malaysia Airlines Rebrand is Coming – How Big Will it Be?

Dec 8, 2015

Malaysia Airlines Partnership with Emirates, Some Takeaways

Dec 3, 2015