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Farrell Tan

Farrell Tan is Founding Director of Kuala Lumpur-based Orchan Consulting | Asia.

Recent Articles

Orchan Consulting | Asia

Interrupting the Scroll: Attention as Brand Currency in Southeast Asia

Attention in Southeast Asia isn’t won with a bigger budget but by an organisation willing to read the room specifically...
Orchan Consulting | Asia

Smart Machines, Lost in Translation: The Case for Human-Plus-AI in Marketing Across Asia

AI is a powerful tool, not a proxy for judgment. In Asia, where trust is currency, brands that win will...
Orchan Consulting | Asia

Change is the Process, Evolution is the Destination

The challenge in today’s organization is not in learning how to accept change, but in how to orchestrate the most...
Orchan Consulting | Asia

Marketers, Forget ROI During COVID-19 Crisis and Focus on ROR – Return on Relationships

ROR refers to the cumulative value you get from growing and nurturing strong relationships with your stakeholders.
Orchan Consulting | Asia

Brand Saboteurs: Consumers Who Go The Distance to Make Brands Suffer

As consumer power over brands has grown with the rise of social media, a new super-breed of unhappy customers was...
Orchan Consulting | Asia

What the #BoycottFoodpanda Movement Says About the Double-Edged Sword of Social Media

Social media platforms and rating systems give consumers an advantage, but they are a double-edged sword – it doesn’t take...

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