Recent Articles

Don Southerton discusses why global trade shows like CES are built for brand amplification, not places to make deals, and...
While tech publications focus on robots, they're missing the real story. Discover how Hyundai uses a proven industrial playbook to...
Don Southerton offers his take on South Korea’s trade agreement with the United States and its economic and strategic implications.
From sold-out K-Pop concerts to Korean dramas dominating global streaming charts, South Korea’s Korean Wave, or Hallyu, continues to gain...
Navigating Korean workplace norms can be challenging for executives and teams around the world, as expectations often differ across cultures,...
Developed as a global model for urban sustainability, Songdo was envisioned as a green, high-technology city of the future. At...
Upon closer examination, AI emphasizes the transformative potential of artificial intelligence. As demonstrated at CES, it spans applications in every...
Year-end promotions, restructuring, and new team assignments are part of Korean corporate culture, both past and present. Changes occur from...
Based on what we know, President-elect Trump’s leadership will intensify Washington’s anti-China trade policies, so Korean battery firms must prepare...
The bustling city of Incheon, South Korea, and its busy port, including Songdo, was once known as Chemulpo, and it...
Don Southerton explores Hyundai’s ‘Hyundai Way’ strategy, highlighting the company’s innovative approach to overcoming challenges, risk management, and future-focused initiatives....
Over the past few years, Korean companies, big and small, have sought to become game changers, often to break out...

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