Recent Articles

Drawing on experience across Japan and Europe, the OCX Japan Chief Client Officer discusses cross-cultural leadership, evolving client expectations, AI's...
The Type Directors Club has named its first Type-High award winners at TDC72, honoring typography and design work from 40...
New research from WARC, TikTok, and LIONS Advisory suggests that community signals, rather than demographics, may lead to stronger AI-assisted...
The author of MicroStimuli: The New Science of Persuasion discusses why awareness doesn't always lead to action and what marketers can learn from...
Steve Cochran, Kyra Lyden, and Craig Burton discuss how Lexus combined real match data, sports gaming, and yoke steering technology...
Saatchi & Saatchi New Zealand has promoted Lee Sunter to the newly created Group Executive Creative Director role, with Steve...
The Managing Director of R/GA Japan discusses independence from IPG, conviction economics, and the opportunities and challenges of taking Japanese...
"As AI slop and synthetic content reshape the communications landscape, believability has evolved from a PR challenge into a commercial...
The Creative Director of Branding, Communications & Digital Experience at Dalziel & Pow discusses building brand systems for evolving markets,...
The Head of Digital Production at McCann Singapore discusses AI bias, prompting for inclusion, and the role prompts play in...
Rebel & Soul's new whitepaper uses a six-month neuroscience study to show why engagement metrics fail to predict whether brand...
Janhvi Kapoor fronted the India launch of Lenskart's POP MART collaboration, a Sweet Bean-inspired eyewear collection marking the brand's first...

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