Australia’s National Rugby League Uses 40 Years of Data to Fan the Flames of Rivalry

    By The Staff - Nov 3, 2020
    Australia’s National Rugby League Uses 40 Years of Data to Fan the Flames of Rivalry

    R/GA Australia and long-time partner, the National Rugby League, announced the launch of “Rivalry Without Rival,” an immersive campaign telling the story of State of Origin’s long and rich rivalry through 40 years of data.

    Combing through data from as far back as the first series of games between Queensland and New South Wales, R/GA and the NRL wanted to bring to life the unexpected, insightful statistics and data through this campaign — allowing fans the opportunity to explore one of sports’ great rivalries.

    Off the back of a successful Final Series and Grand Finals campaign, R/GA Australia and the NRL started to look into the history of data across a variety of aspects to show fans, by the numbers, how the competition between the two rivals has gotten fiercer through the years.

    It’s all in celebration of the upcoming State of Origin series, which for the first time in its 40-year history, will be played over three consecutive weeks outside of the regular season. R/GA worked closely with the NRL’s internal team and VANDAL, a motion design agency, who managed the motion design and production of the film.

    “Sports rivalry is about far more than a Win and Loss record, especially between these two iconic teams with a 40-year history,” said Kieran Antill, Executive Creative Director, R/GA Australia. “From stunning upsets to the longest winning streak by a coach to the finer details of the game, we wanted to help the NRL surface these narratives and spark banter between fans. This is only the start of where we can go with data storytelling in sport.”


    National Rugby League
    Head of Marketing: Peter Jarmain
    Senior Marketing Manager: Courtney Mace
    Marketing Manager: Taryn Tyler

    R/GA Australia
    Senior Copywriter: Jonathon Shannon
    Senior Art Director: Bede Gannon, Peter Majarich
    Visual Designer: Tom Twiby, Ben Spooner
    Strategy Director: Mitch Incoll
    Senior Content Producer: Kyle Belcher
    Senior Account Director: Ranjan Kumar
    Executive Strategy Director: Jon Holloway
    Executive Creative Director: Kieran Antill
    VP, Managing Director: Michael Titshall

    Vandal, Post Production

    Senior Designer: Darrin Hanley

    Producer: Michaela Fenton

    Editor: Mariah Dunn


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