R/GA Australia and long-time partner, the National Rugby League, announced the launch of “Rivalry Without Rival,” an immersive campaign telling the story of State of Origin’s long and rich rivalry through 40 years of data.
Combing through data from as far back as the first series of games between Queensland and New South Wales, R/GA and the NRL wanted to bring to life the unexpected, insightful statistics and data through this campaign — allowing fans the opportunity to explore one of sports’ great rivalries.
Off the back of a successful Final Series and Grand Finals campaign, R/GA Australia and the NRL started to look into the history of data across a variety of aspects to show fans, by the numbers, how the competition between the two rivals has gotten fiercer through the years.
It’s all in celebration of the upcoming State of Origin series, which for the first time in its 40-year history, will be played over three consecutive weeks outside of the regular season. R/GA worked closely with the NRL’s internal team and VANDAL, a motion design agency, who managed the motion design and production of the film.
“Sports rivalry is about far more than a Win and Loss record, especially between these two iconic teams with a 40-year history,” said Kieran Antill, Executive Creative Director, R/GA Australia. “From stunning upsets to the longest winning streak by a coach to the finer details of the game, we wanted to help the NRL surface these narratives and spark banter between fans. This is only the start of where we can go with data storytelling in sport.”
National Rugby League
Head of Marketing: Peter Jarmain
Senior Marketing Manager: Courtney Mace
Marketing Manager: Taryn Tyler
Senior Copywriter: Jonathon Shannon
Senior Art Director: Bede Gannon, Peter Majarich
Visual Designer: Tom Twiby, Ben Spooner
Strategy Director: Mitch Incoll
Senior Content Producer: Kyle Belcher
Senior Account Director: Ranjan Kumar
Executive Strategy Director: Jon Holloway
Executive Creative Director: Kieran Antill
VP, Managing Director: Michael Titshall
Vandal, Post Production
Senior Designer: Darrin Hanley
Producer: Michaela Fenton
Editor: Mariah Dunn
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