The win marks a consolidation of the account which was previously spread across multiple agencies.
Amazon-owned Audible announced the appointment of Wavemaker as its global agency of record for paid media. Wavemaker will handle all 10 markets in which Audible currently operates including the US, Canada, UK, Spain, France, Italy, Germany, India, Japan, and Australia. Wavemaker will handle Audible’s paid media activity across all.
The appointment follows a global review of Audible’s paid media activity, led by Cynthia Chu, CFO and growth officer, and Susan Jurevics, EVP, head of international. Audible was supported through the agency RFP process by growth consultancy, ID Comms.
“We know that Audible enhances the lives of our listeners, everywhere in the world,” said Cynthia Chu.
“Wavemaker’s energized approach to media will help Audible reach many more potential customers around the world and their global background will bring a nuanced, individualized approach to each marketplace in which we offer our service.”
Wavemaker currently works with clients including Mondelez, L’Oreal, ViacomCBS, Coinbase, and DoorDash. For Audible, Wavemaker will provide one global network of excellence through a connected team of passionate experts working with a uniform set of principles.
“We live in a world, now more than ever, where exceptional growth requires accelerated change,” said Toby Jenner, Global CEO at Wavemaker.
“We developed bespoke principles to power Audible’s Next Level of Performance, which will be underpinned with our market leading data and technology capabilities. We couldn’t be more excited to work with Audible and their teams around the world. We are two businesses very much culturally aligned through our vision for the future.”