Audi Rolls Out a Fully Electric Sports Car in Singapore

    By Asia Ad Junkie - Sep 10, 2021
    Audi Rolls Out a Fully Electric Sports Car in Singapore

    BBDO and electriclimefilms have teamed up with Audi to launch the new e-tron GT in Singapore, Audi’s first fully electric sports car.

    The launch premiere is the biggest production for Audi Singapore this year and comes as Singapore is making big commitments towards sustainability as detailed in its Green Plan 2030.

    The city-state is working towards a net-zero carbon future with plans to expand electric vehicles and develop the necessary infrastructure. It was recently announced that chargers for electric vehicles will be installed at more than 200 public car parks in Singapore.


    Filmed on the streets of Singapore by local director Juffrie Friday, the film demonstrates Audi’s vision for the future and marks a new era of electric mobility.

    Audi, BBDO, and electriclimefilms teamed up to launch the 60-second campaign film alongside an on-stage experience, featuring local and international guests, including the experts who were part of the car’s development.

    “The Audi e-tron GT is our brand shaper. For us, it’s important that we go beyond presenting the product to Singapore. This car is a crucial building block of our ambitions for the future, where we will play a leading role in shaping the transformation as we head into a new age of mobility,” said Rudi Venter, Head of Marketing at Audi Singapore. 


    “We want every aspect of the online premiere to be a reflection of our brand, both as a leading global premium car brand and as a proud and active stakeholder in Singapore. We believe that the concept and execution of this project set even higher expectations from consumers as they look forward to even more exciting developments from the Audi brand.” 

    “We were ecstatic when we won the Audi business earlier this year,” said Guan Hin Tay, Chief Creative Officer at BBDO Singapore.

    “To help launch Audi’s first fully electric sports car: The Audi e-tron GT is something BBDO is extremely privileged and excited about as it allows us to showcase how we were able to find a balance between using global content and creating local content that will appeal to our potential customers. All the footage was shot and edited to evoke excitement and local storytellers were selected to complement the unique features of the electric vehicle.”


    Client | Audi
    Creative Agency | BBDO Singapore
    Chief Creative Officer: Tay Guan Hin
    Art Director: Derek Chia
    Copywriters: Sharon Chan, Kevin Ho
    Head of Operations: Anne Lee
    Producer: Anita Toh
    General Manager: Monica Hynds
    Account Manager: Regina Pang
    Senior Account Director: Roisin Kearney
    Account Director: Kenny Lim
    Regional Communications Manager: Samantha Weir
    Digital Planner: Weiwen Chai
    Production Company | electriclimefilms
    Director/DoP: Juffrie Friday
    Executive Producer: Michael Ahmadzadeh
    Head of Production: Rory Cavanagh
    Senior Producer: Dora Claire David
    Assistant Producers: Feliscia Xu, Harrison Bo Born
    Production Assistants: Jon Ho, Glen Foong
    1st AC: Aaron Ang
    2nd AC: Dominic Cheok
    DIT: Eryka Fontanilla, Pabz Alexander
    Gaffer: Eric Ng
    Best Boy: Fuad Huat
    Key Grip: Elton, Jeremy De Souza
    Grips: Ghufran Jasni, Ong Jun Kai
    Junior Grip: Tanish Kadam
    HMU: June Goh
    Wardrobe: Aisa
    Ronin Tech: Shawn Fonseka
    B Unit Dop: Amsyar Abu Bakar
    B Unit Lights and Sound: Zayn Othniel
    Tracking Vehicle Driver: William Moke
    Colourist: Eugene Seah
    Editor: Eryka Fontanilla, Daniel Marjan, Harrison Bo Born
    BTS: Daniel Marjan, Harrison Bo Born
    Production Van: Mr Chong

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