Audi’s New Ad Features a Ridiculed, Down in the Dumps Dinosaur

Since the dawn of drama, writers have sought to create a sympathetic character with whom the audience can relate. Audi, via Razorfish Germany, has done a brilliant job with “The Comeback”, starting a once fearsome T-Rex who is down in the dumps about his life.

Directed by Stink’s Stephan Wever, the 1:28 clip features a T-rex who has become a short armed object of ridicule on the internet. Alas! There is hope.


German animation studio Sehsucht handled the impressive VFX on the film. Florian Zachau said the most difficult part was making the dinosaur look dejected.

“The biggest challenge was to make the dinosaur look depressed. A T-Rex is a rather stiff character and there is not a lot of variety on expression and gestures the animators could use in order to bring out the sadness. The interview scene in particular was not easy. There is a very thin line between making it look natural rather than awkward.”

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