Rubeena Singh, CEO, iProspect India
Media agency iProspect has won the digital mandate for AU Small Finance Bank, a Scheduled Commercial Bank, and Fortune India 500 Company.
“We are delighted that our in-depth domain experience of the BFSI sector won us the mandate,” said Rubeena Singh, CEO, iProspect India.
“We are excited to partner with AU Bank and work towards driving business growth and achieving their brand KPIs. We look forward to delivering our best services to the brand through the intersection of Brand, Tech, Media and Communication.”
The agency will handle all of the digital duties for AU Bank including performance and branding campaigns.
“Over the last few years there has undoubtedly been a fast-track shift towards digital adoption among customers,” added Uttam Tibrewal, Executive Director, AU Small Finance Bank.
“As a tech-led Bank focused on offering customer-centric solutions, we are continuously working to optimize our customer engagement through digital media. The partnership with iProspect India is an important step in that direction which will strengthen our data-driven approach to digital marketing and media planning.”
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