Archibald Williams has won the atWork Australia account following a competitive pitch and has already gotten to work rolling out a new employment services campaign.
The independent agency will handle TV, OOH, Digital and Social Media and will launch the new campaign this week. The assignment marks the first time atWork Australia, an employment services provider, has used an agency for above-the-line messaging.
“The organisation is extremely excited for its first national brand campaign. We are committed to providing truly excellent employment support services, making a real difference to people’s lives and helping employers to find great people for their business,” said Sotir Kondov, Executive General Manager of atWork Australia.
“We are true believers that sustainable work is good for your health, including your mental health, and that a diverse and inclusive workforce is good for business. The line ‘Work’s for everyone’ is a great encapsulation of our mission to ensure that people living with disability, injury, health condition or disadvantage have equal access to fulfilling work, and that employers realise the benefits of a diverse, inclusive workforce.”
“It has been such a privilege to partner with atWork Australia and highlight the crucial role they play in helping all Australians find employment,” said Kiranpreet Kaur, Head of Client & Strategic Services at Archibald Williams.
“Having a job brings purpose and meaning to everyone. This campaign puts value on the skills that are incredible valued in the workplace, and shows how they are developed in spades from living with a disability every day,” she added.
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