Atome Appoints BBDO Singapore to Regional Creative Duties

Atome, Asia’s buy now, pay later brand, has selected BBDO Singapore to serve as its creative agency.

Since its launch in late 2019, the Singapore-headquartered Atome has partnered with over 10,000 major online and offline retailers across fashion and beauty, lifestyle, fitness, and homeware.

After a competitive pitch wherein BBDO Singapore pitched its creative and strategic proposal for Atome against three other invited agencies, the agency won the pitch and was awarded the AOR as the selected regional creative agency for 2022.


“As a young, energetic and dynamic lifestyle brand, we have ambitious goals for 2022,” said Vangie Hu, Vice President of Regional Marketing, Atome.

“We’ve always tried to do something edgy and different in our past brand work and this year, we’re going to take it up a notch. We look forward to this creative partnership with BBDO and build on our track record of memorable, creative campaigns across the region.”

As part of the contract, the agency is assigned two mega campaigns in 2022, as well as two sustenance campaigns.


“We couldn’t be more excited that Atome has chosen us to be their strategic and creative partner to bring their campaigns to life across the region,” said Monica Hynds, Managing Director, BBDO Singapore.

“Atome is Asia’s leading BNPL brand, and we will work closely together to build a long-lasting brand that is loved by audiences in these key markets.”