U.S nutrition brand Athletic Greens has selected BBH China to be its creative agency. BBH China will be working with AG on its positioning, promoting its brand and product portfolio, and launching a series of brand and e-commerce creative campaigns to help AG upgrade its brand image and reach consumers who seek a healthier life, the agency said.
Athletic Greens aims to bring comprehensive and convenient daily nutrition to solve the nutritional pain points of urbanites through one daily serving. Their product AG1, known as “Little Green Powder” by numerous media outlets and loyal customers, was developed by a professional medical team with 60 years of clinical experience, 10 years of R&D and over 50 iterations of formulas, the company said in a release.
Currently, Athletic Greens has operations in North America, Europe, China, and New Zealand.
Tim Harrington, Brand Head of Athletic Greens APAC, said: “We are happy to work with BBH China to build a sound brand and product reputation. As a partner, they boast a deep understanding of consumer insights and brand strategy. With BBH’s professionalism, we will enhance our popularity among local consumers and lead them to a new wellness revolution via simple and essential nutrition supplements.”
“We feel honored to have the opportunity to partner with Athletic Greens, to help the client gain a deep understanding of local consumers and enhance their strategy and creative capabilities. We look forward to breaking new ground for the brand and business in our journey ahead,” added Christine Ng, CEO of BBH China and Chairperson of BBH Singapore.