Kairav Engineer and Ashish Duggal
Merge Infinity’s digital agency, Chimp&z Inc has been awarded the digital mandate for Astral Pipes, Astral Foundation, and Astral Adhesives. The agency will be responsible for Social Media Management, SEO, Paid Media & Website Maintenance for Astral Pipes and Astral Foundation; and Website Maintenance for Astral Adhesives.
The accounts will be managed by the agency’s Mumbai office.
“Astral enjoys a great deal of trust and sizable equity in the Indian market,” said Kairav Engineer, Vice President – Business Development, Astral Limited.
“Always a step ahead with innovative products and smart solutions, Astral brands have been trailblazers in their respective industries. Our aim now is to amplify our digital communication with social media strategizing, video marketing, influencer marketing, and all the other upgraded digital tools. We look forward to enhancing Astral’s digital presence through this partnership.”
The Astral Ltd. has expanded its portfolio by diversifying into the piping, adhesive, and water tanks segment and Chimp&z Inc aims to claim a spot for all the three Astral entities in the digital world by emphasizing unique touch-points and employing innovative digital tools
“We are thrilled to be associating with a group of brands that strive to set benchmarks with all their initiatives – the Astral Ltd. Chimp&z Inc’s integrated approach on the digital front clubbed with the brand’s efforts to serve consumers to the best of their abilities can be the inception of a strong alliance that delivers some remarkable work overtime,” said Ashish Duggal, Vice President – Growth & Operations, Chimp&z Inc.
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