Following its acquisition of ADK Global last year, Assembly announced the full rebranding of all former ADK Global offices in Asia to Assembly, completing the first phase of the merger.
The rebranding marks the first step toward creating an end-to-end brand performance agency in Asia. The unified network combines brand strategy, creative, media, data and commerce into one integrated tech-enabled offering focused on measurable growth.
From January 2026, markets including Mainland China, Hong Kong, Taiwan, Thailand, Vietnam, Malaysia, Singapore, India and Australia will operate under the Assembly brand.
“The real impact begins now. With one brand, one platform, and one connected data ecosystem, we can turn deep audience and creative insight into brand performance at scale,” said Richard Brosgill, APAC CEO, Assembly..
“Asia’s most ambitious brands want speed, simplicity, and work that truly moves people. This model gives them all three.”
Local leadership teams will remain in place, ensuring continuity for existing clients while providing access to Assembly’s global technology stack. This includes the proprietary STAGE AI Experience Engine, scaled data capabilities, and the Brand Performance Planning model.
The company said clients will have a simpler experience through one agency and one framework, with deeper cross-market collaboration.
Over the next 12 months, Assembly will roll out the STAGE AI Experience Engine across former ADK Global markets. This includes solutions such as COMPASS, the marketing and audience intelligence platform; ALERTS, which provides real-time AI powered optimization; and SCENE, which delivers rapid MMM.
The rollout is intended to create a single tech stack for planning, measurement, and content optimization. Continued investment in AI-led products will connect ADK Global’s creative capabilities into STAGE, integrating them into brand performance-driven outcomes.
APAC is shaping the future of brand performance and is equipped with the talent and technology to unite creativity, media, commerce and data as one.
Assembly, which is part of the Stagwell network, has also established a strategic partnership with ADK Japan through Stagwell’s existing relationship, linking decades of creative leadership in Japan with Assembly’s global scale, data, and media capabilities. This partnership will open new doors for Japanese brands expanding globally and for international brands seeking to win in Japan with culturally resonant marketing.
Assembly’s Global CEO, Rick Acampora, added, “APAC is shaping the future of brand performance and is equipped with the talent and technology to unite creativity, media, commerce and data as one. This is not just integration; it marks the beginning of an evolution in how we do business. We are building a connected model that delivers speed, cultural relevance, and measurable impact, and this approach will shape how we drive clients’ brand growth globally.”
