Assembly Taps Paul Keeble as Global CFO

Keeble brings over two decades of global experience to the CFO role at Assembly.

Assembly has appointed Paul Keeble as its Global Chief Financial Officer. Keeble is based in London and will report to Global CEO Rick Acampora.

Keeble brings over two decades of global experience and a core focus on enabling profitable growth, said Assembly, adding that Keeble has a history of effective collaboration with senior leadership, providing strategic decision support, and delivering commercial insights that contribute to overall business success.

“We are delighted to welcome Paul into Assembly. As a results-oriented leader, he brings a dynamic and forward-thinking approach to innovative business and financial strategies that drive top-and bottom-line growth,” said Rick Acampora, Global CEO.


“Paul’s leadership and financial rigor are of critical importance for us as we continue to grow as an agency and measure and optimize performance for both ours and our client’s businesses. Our proposition is to find the change that fuels growth for our people, our business, and our clients, and Paul will be integral in ensuring we’re able to continue doing that.”

Keeble has held finance positions at agencies including Wavemaker, Fetch, The Marketing Store, and Draft FCB. He brings a technical background in audit and advisory from Deloitte and is a member of the Institute of Chartered Accountants in England and Wales. Keeble additionally has extensive experience leading finance functions within complex matrix organizations, including WPP, Dentsu Aegis Network, and The Interpublic Group, showcasing his ability to navigate diverse and challenging environments.

“I am excited to join Assembly as it continues on its journey of growth and transformation and looking forward to contributing to its continued success,” said Keeble.

“I look forward to collaborating with the talented team to elevate financial operations and support the agency’s vision.”


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