ASICS has launched ‘Fly the Flag’, the campaign for the Onitsuka Tiger debut of the new MEXICO 66 SD. The footwear takes inspiration from the Onitsuka Tiger delegation shoe from the 1968 Mexico City games.
The accompanying 40-second spot is full of all the “We are the world” brothers and sisters in sneakers cliches one is to expect in a shoe add. And there’s a flag.
“Using it as a starting point, our task was to create a contemporary interpretation of its bold lines, colours and patterns whilst remaining authentic to the aesthetics of the Onitsuka Tiger brand,” said Gustavo Vieira-Dias, Creative Director, The Adventures Of.
Working with graphic designer Karan Singh, the campaign was produced by HALAL, and includes a 40-second film and short product videos.
Credits:
Client: Onitsuka Tiger
Director Of Integrated Marketing Communications EMEA: Robin Karakash
Marketing Manager EMEAL Krzysztof Rodziewicz
Creative Agency: The Adventures Of
Executive Creative Director: Leila El-Kayem
Creative Director: Gustavo Vieira Dias
Creative: Sol Oh
Managing Director: Sophie Mayer
Executive Producer: Chris Seegel
Business Strategist: Thomas Eon
Production Company: Halal
Executive Producer: Ezra Xenos
Line Producer: Job Sanders
Director Of Photography: Noel Schoolderman
Illustrator: Karan Singh
Art Director: Grietje Schepers
Stylist: Lisa Anne Stuyfzand
Editor: Fatih Tura
Post Production: Darlings Post
Music Composition: Niels Den Otter @ Audentity
