R/GA has named Ashish Prashar as its Global Chief Marketing Officer. The former Global Communications leader at Publicis Sapient and Justice Reform Activist will start on March 2nd.
Prashar will oversee the global marketing function for R/GA and be responsible for market strategy, brand, and corporate communications. He will also join R/GA’s Executive Leadership Team reporting to Chief Executive Officer Sean Lyons.
“Why didn’t someone introduce me to Ash sooner?! We connected immediately. Ash brings over fifteen years of experience to R/GA and is brilliant at finding the stories in the work and in the people. Our agency, industry, and society have shifted tremendously over the past year,” said R/GA Global CEO Sean Lyons.
“Ash’s thoughtful, strategic advocacy and service to others make him an ideal shepherd of our values and our purpose of helping clients design businesses and brands for a more human future.”
Prashar has over 15 years of experience and he joins R/GA from Publicis Sapient, the digital business transformation hub of Publicis. He is a political communications strategist, most recently working with the Vice-Chair of the Democratic National Committee for Joe Biden’s 2020 Presidential Election and served as a campaign press secretary to former Mayor of London Boris Johnson.
“I feel honored to contribute my experience to an already dynamic legacy and I have a special place in my heart for those who use their creativity, technology, and their platform to drive social change,” said Prashar.
“R/GA is that kind of modern company. I’m looking forward to helping Sean and R/GA grow, build and execute the next generation of digital businesses using mission-driven innovation and technology to design better experiences for the human future while helping brands become better citizens of the world.”
Prashar currently serves on the boards on the Board of Exodus Transitional Community, Getting Out and Staying Out NYC, Just Leadership USA, Leap Confronting Conflict, the Responsible Business Initiative for Justice, and is a fellow at the Royal Society of Arts.
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