Asahi Launches 3D Billboards in Hong Kong via Dentsu

Asahi has launched its first-ever 3D billboard by Dentsu International in the heart of Hong Kong’s busiest district as an extension to the brand’s campaign platform “Beyond Expected” to unveil unexpected experiences that modern Japan brings.

According to Asahi, it is the first-ever alcohol brand to create such an immersive and anamorphic OOH in Hong Kong. The 3D ad starts with a 6-secs reveal of Asahi’s iconic canned beer and finishes with a 15-secs brand reel. Surrounding the ad is a full 270-degree OOH domination right on top of Times Square, one of Hong Kong’s most popular shopping malls. And complementing the OOHs is a streamlined O2O and integrated consumer journey that engages audiences through digital content on social media, website, banners, TVs, etc.

“This is extremely meaningful for us.” said Donny Ho, Regional Sales Director Asia, Asahi Beer Asia. “One of our marks to be truly Beyond Expected through action, so consumers can see us with fresh eyes, and to take Asahi’s modern Japan spirit with them when they explore the city.”


“We see 3D billboards as the next phase of advertising; in fact, it’s already here.” said Chester Tang, Creative Director, dentsu International Hong Kong. “We have a head start in Hong Kong and are now free to break the fourth wall, merge with our IRLs and blur the lines between content, experimental and OOH.”


Asahi Beer Asia
Cynthia Mak, Marketing Manager


dentsu International
Jacqueline Law, Business Director
Waichung Au, General Manager, Media LOB
Mandy Chan, Associate Account Director
Chester Tang, Creative Director
Yannes Yim, Senior Art Director
Dennis Tang, Senior Copywriter
Cheuk Lun Chan, Assistant Art Director
Kitty Kwan, Associate Planning Director
Travis Chan, Media Planner
Ling Hung, Buying Supervisor

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