Arvind Limited has launched its new AD Denim collection with a campaign featuring actor Raghav Juyal, bringing new fits, washes and personalization options to its denim offering.
The AW’26 collection includes new fits and silhouettes designed for everyday comfort and personal expression, ranging from indigo to contemporary washes and finishes.
The campaign centers on the line “Real Comfort. Real Denim. For the Real You.” and features Juyal in a campaign that connects Arvind’s denim heritage with individuality and personal style.
“Arvind’s relationship with denim goes back decades, and our expertise has always been rooted in our ability to innovate across fabric, fit, finish and craftsmanship. With AD Denim and our campaign featuring Raghav Juyal, we are bringing this legacy to a new generation in a way that feels contemporary and authentic,” said Pranav Dave, Chief Business Officer – Retail, Arvind Limited.
“Through Arvind Denim Lab, consumers can take this journey a step further—from choosing denim to creating denim that is truly their own.”
The collection is accompanied by Arvind Denim Lab (ADL), a custom-made denim experience where consumers can personalize denim across fabric, fit, washes, finishes and detailing.
