Oakley has released a new campaign, ‘Artifacts from the Future,’ featuring India’s Test cricket captain Shubman Gill. The campaign introduces the brand’s latest performance eyewear range.
The film showcases Gill wearing two new models: Plantaris and Lateralis. Plantaris is a high-wrap frame with a flexible silicone rear stem, inspired by the motion of a frog’s leap. Lateralis is a similarly wraparound design that blends references to Oakley’s heritage with a modern silhouette.
“2025 is our 50-year anniversary. Fifty years into a legacy of transforming innovation into cultural icons, Oakley is writing a new chapter,” said Sahil Jandial, Senior Brand Business Manager at Oakley India.
“Artifacts from the Future represents how Oakley pushes the boundaries on design, while staying true to its roots. With Shubham Gill now spearheading Oakley’s philosophy, he embodies the spirit of performance at the highest level, with style and precision – not just as a remarkable athlete, but as a powerful force across social culture and sports.”
Behind this creative vision is Brandmovers India, which captured the futuristic world in visuals and motion graphics.
“Through this campaign and with Oakley, we want to show that the future isn’t a far-off idea but something that we’re working towards,” added Shubman Gill.
“These designs feel like they’re made for a future set in 2075, but in fact they’re here with us today – combining Oakley’s legendary innovation with a bold, fresh look.”
“The brief this year fascinated us from the get-go with its possibilities,” said Suvajyoti Ghosh, founder and chief creative officer at Brandmovers India.
“With a range that’s called ‘Artifacts from the Future’ we knew we had to build a whole world around the product itself and it was very exciting to dive into the process. It’s not everyday that you get an opportunity to explore futurism in Indian advertising, so much credit to the Oakley team to make this leap and taking us along in the journey.”
