Absolut Vodka has released the Absolut Haring Artist-Edition bottle, celebrating the legacy of pop artist Keith Haring nearly four decades after his original artwork appeared on the brand’s iconic bottle.
The Absolut Haring Artist-Edition is described by the company as a vibrant tribute to Keith Haring. The design draws inspiration from Haring’s vision of making art accessible to all, bringing his artistic spirit to a new generation. The bottle incorporates Haring’s signature style—bold lines, vivid colors, and dancing figures—reflecting the artist’s influence from the streets and subways of 1980s New York.
“Rooted in the shared belief that art is for everybody, the Absolut Haring Artist-Edition is a vibrant celebration of the iconic artist Keith Haring,” said the brand in a release.
Keith Haring became the second artist to reimagine the Absolut bottle in 1986, following a recommendation from Andy Warhol. Haring created four works for Absolut, with one piece selected for the campaign that year.
The Absolut Haring Artist-Edition bottle includes Haring’s signature on the shrink sleeve and a debossed pattern of dancing figures in red and yellow, contrasted by the blue Absolut branding. Around the neck, a hand-drawn version of the Absolut medallion, featuring founder L.O. Smith, adds a personalized element to the design.
The Absolut Haring Fizz
The company also introduced the Absolut Haring Fizz cocktail, inspired by Haring’s travels in Asia and his connection to New York. The cocktail combines apple, orange, toasted sesame, and ginger, with a golden yellow color reminiscent of the original artwork.
“Absolut has always believed that art should be open, joyful, and for everyone,” said Deb Dasgupta, VP Global Marketing, Absolut Vodka.
“Keith Haring’s work radiated that belief—full of energy, colour, and hope. With Absolut Haring, we’re inviting a new generation to celebrate that spirit. It’s a vibrant reminder that creativity can inspire, uplift, unite, and open minds.
“This is a joyful moment for Global Travel Retail,” says Liya Zhang, VP Global Marketing at Pernod Ricard GTR.
This project with Absolut revives a moment that meant so much to Keith. It’s a wonderful tribute that allows anyone to engage with this special story that started back in 1986.
“Following the incredible reception of Absolut Warhol limited-edition last year, we’re thrilled to now celebrate Keith Haring — a visionary whose work resonates deeply with today’s travellers. The energy, colour speaks to a new generation looking for creativity in every moment, and inspiration in every journey. As Haring said, art is for everybody.”
David Stark, Founder and CEO of Artestar, the global licensing and creative agency representing the Keith Haring Studio, said:
“Our mission is to keep Keith Haring’s spirit alive by continuing to expand access to his art and the important messages within it. This project with Absolut revives a moment that meant so much to Keith. It’s a wonderful tribute that allows anyone to engage with this special story that started back in 1986.”
All images via The Absolut Group
