Oppo India has announced a new partnership with Rolling Stone India Magazine for its September issue to promote the tech giant’s true wireless stereo (TWS) headphones, OPPO Enco W51, and the Oppo F17 Pro. The cover of Rolling Stone features singer, Armaan Malik, wearing the Oppo W51.
“As the leading music magazine in the country, Rolling Stone India is committed to spotlighting pathbreaking artists,” said Nirmika Singh, Executive Editor, Rolling Stone India. “Our September 2020 cover featuring the hugely popular Armaan Malik is part of our effort at chronicling millennial trends in pop culture and technology. The appropriately vibrant and colorful cover photoshoot was done in association with the global smart device brand, Oppo whose devices are packed with innovative technology and cutting-edge design. It is a collaboration that we look forward to in the future as well.”
The tech giant, Oppo, has always strived to innovate not only in terms of their product but also in marketing strategies that reverberate with the heart and soul of the young audience and highlight the brand’s youthful brand ethos. Oppo thrives on consumer engagement and is always on the lookout for creating interesting touchpoints for the consumers. Music is one such powerful tool that brings people together and helps connect better with the millennials at a stronger level. The recent first-ever musical concert launch for the Oppo F17 Pro was one such successful engagement wherewith industry stalwarts like Raftaar and Hardy Sandhu, Oppo connected with the target audience, exuberating fun, and creativity.
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