Aircel, an Indian mobile network operator, has launched a campaign to promote its free basic internet surfing services.
We’re suckers for catchy tunes and these two Aricel spots nail it.
Whoever is writing the songs at DDB Mudra deserves a raise or should just break off and start a record label, already. (The spot paying homage to the VW Beetle that we recently featured is crazy catchy, too.)
DDB Mudra North, wrestled the Aircel account from McCann in May of this year. Aircel made the melodically sound choice it would seem.
Here is another DDB Mudra offering to add to your ad song playlist –our vote for TVC song of the year.