Aravind Menon Appointed Managing Director at Xaxis and INCA Malaysia

Aravind Menon has been appointed as the Managing Director for Malaysia at Xaxis, GroupM’s outcome media specialist, and INCA, GroupM’s influencer marketing solution.

He will be reporting to both Arshan Saha, Xaxis CEO Asia-Pacific, and Chanchal Chakrabarty, GroupM CEO, Malaysia and will manage and lead Xaxis’ and INCA Malaysia’s strategy and operations.

Previously Menon was the Head of Supply & Product Development in GroupM’s Trading Team, where he led the group’s digital investment strategy across key partners.


“In a year where the industry has seen unprecedented change, we are lucky to have trusted leaders who can navigate the change. Aravind has a track record of fostering, collaborating, and championing our integrated approach in transforming digital media into business outcomes,” said Arshan Saha, Xaxis CEO, Asia Pacific.

“His deep expertise combined with our cutting-edge AI in programmatic and creativity will bring incredible value to our operations in Malaysia. I am thrilled to welcome him into his new role in leading Xaxis and INCA for Malaysia.”

Menon has more than 18 years of industry experience.

“Xaxis represents the silver bullet in AI and programmatic, and the Malaysian market is ripe with opportunity to target audiences digitally,” added Chanchal Chakrabarty, GroupM CEO, Malaysia.


“I have great confidence that Aravind’s leadership will further elevate our team towards our global goal of making advertising work better for people. His experience in developing and delivering innovative and scalable media partnerships will help us spearhead the advertising revolution and contribute to the overall growth and success of GroupM Malaysia.”

Menon will leverage his experience at GroupM to further advance Xaxis’ programmatic solutions, including digital out-of-home advertising and proprietary Artificial Intelligence technology.

“I am excited to grow Xaxis and INCA’s business in Malaysia,” said Menon.

“The agencies have been producing some of the most exciting programmatic and influencer marketing solutions for years now and there is clearly phenomenal room for growth in the Malaysian market. I look forward to building and scaling the agencies to even greater heights and delivering exceptional value for our clients.”


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