Apple’s latest ad campaign, “Quiet the noise,” highlights the advanced noise cancellation capabilities of the new AirPods Pro. The 69-second ad film, released on Apple’s YouTube channel, features a woman walking through a bustling city, undisturbed by the loud sounds around her, much of which is untethered from the laws of gravity, thanks to the AirPods Pro’s active noise cancellation technology.
The ad captures the woman’s journey through the city as she encounters increasingly loud noises, such as construction work, traffic, and just about everything else you can imagine. Throughout it all, she remains in her own world as she listens to “Where is my Mind?” by Tkay Maidza.
Released in 2022, the second-generation AirPods Pro, along with improved noise cancellation, features an updated design for a better fit, ease of use, and increased audio quality.
