Aussie Apples has launched a new campaign in collaboration with TBWA \ Sydney. The OOH, TVC, OLV, social, digital PR and retail campaign will run through the end of July.
Whether you’re stuck in the cubicles, caught in traffic, or don’t quite have the energy needed for downward dog, an apple should do the trick. Of course, apples aren’t always lying around, they grow on trees. Massive nightmare fuel talking trees to be exact.
And when that energy is just a tad too low that monster may show up at your side and yell, “Hit refresh!” before handing you some fruit. It’s all a bit of good fun.
Anyway, if the apples don’t refresh you, the giant horrifying talking apple tree is certain to wake you right up.
Campaign: Hit Refresh
Client: Hort Innovation
Group Marketing Manager: Matthew Dwyer
Marketing Manager: Anna Tu
Assistant Brand Manager: Elyse Battagello
Creative Agency: TBWA Sydney
Media Agency: Atomic 212
Shopper Agency: The Zoo Republic
PR & Social Agency: Eleven Sydney
Production Company: Clockwork Films
Director/Photographer: Jesse James McElroy
Executive Producer: Heath George
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