Apple Tree Monster is Here to Refresh Overtired Aussies

    We are frightened.

    By Asia Ad Junkie - Apr 13, 2021
    Apple Tree Monster is Here to Refresh Overtired Aussies

    Aussie Apples has launched a new campaign in collaboration with TBWA \ Sydney. The OOH, TVC, OLV, social, digital PR and retail campaign will run through the end of July.

    Whether you’re stuck in the cubicles, caught in traffic, or don’t quite have the energy needed for downward dog, an apple should do the trick. Of course, apples aren’t always lying around, they grow on trees. Massive nightmare fuel talking trees to be exact.

    And when that energy is just a tad too low that monster may show up at your side and yell, “Hit refresh!” before handing you some fruit. It’s all a bit of good fun.

    Anyway, if the apples don’t refresh you, the giant horrifying talking apple tree is certain to wake you right up.


    Campaign: Hit Refresh
    Client: Hort Innovation
    Group Marketing Manager: Matthew Dwyer
    Marketing Manager: Anna Tu
    Assistant Brand Manager: Elyse Battagello
    Creative Agency: TBWA Sydney
    Media Agency: Atomic 212
    Shopper Agency: The Zoo Republic
    PR & Social Agency: Eleven Sydney
    Production Company: Clockwork Films
    Director/Photographer: Jesse James McElroy
    Executive Producer: Heath George

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