Apple has announced on its Chinese site that it will cut the ribbon at its 28th retail store in China this Saturday, December 12 in Nanning’s Qingxiu District at the MixC mall.
The opening of another location in China marks the continuation of Apple’s aggressive move into China in 2015, with new outlets opening in cities such as Beijing, Chengdu, Hangzhou, Hong Kong, and Nanjing.
With Apple predicting that China will eventually eclipse the American market in terms of revenue, the company is hoping to have 40 stores in the country by the middle of next 2016.
Apple laying foundation in China
Apple is also hard at work building a community of third-party developers to write mobile applications for the App Store, which has reported triple-digit growth.
“We’re very bullish on it,” Cook said earlier this year. “We’re investing in China, not for next quarter or the quarter after — we’re investing for the decades ahead.”
Sales in China are up 84% in the past fiscal year as iPhone has become the smartphone of choice for most business people in China. Apple has also benefited from rapid growth in disposable income by the Chinese middle class and the view that the iPhone is a badge of honor for Chinese looking to make statement of achieved success.