Apple Releases Series of Films Promoting iPhone 14, Apple Watch 8, and New AirPods Pro

“It was a typical summer night. I looked around the corner, and a bear was staring right at me.”

Apple just wrapped up its big fall iPhone event where it unveiled its new iPhone 14, redesigned AirPods, Apple Watches, and more.

Apple CEO Tim Cook kicked off  the company’s “Far Out” Apple event saying that the “Apple Watch has become an essential companion. I’ve received thousands of letters from customers writing about their experiences using Apple Watch.”

Apple took some of those actual letters and turned them into an ad for the Apple Watch showing customers reading letters to Cook next to reconstructed events they supposedly went through, and survived thanks to the watch, including a plane crash, a trash-compactor accident, sudden health scares … and an unfortunate run-in with a bear.


“Dear Mr. Cook,” wrote a 17-year-old high school senior who encountered the bear at a remote log cabin.

“It was a typical summer night. I looked around the corner, and a bear was staring right at me. I go to grab my phone, but my pockets were empty. As I was trying to figure out what to do, I looked down and saw my watch. I held down the button and whispered, ‘Siri, call 911.’ ”


We expect more new ads from Apple in the coming weeks pitching the new products, and that’s fine with us because the brand and its creative partners usually make some pretty nice spots.

What did Apple Release?

Along with the Apple Watch, the company launched several other new iterations of its popular products, as well as the new Satellite emergency service for iPhones.

Apple’s new releases for Fall 2022

  • iPhone 14 and iPhone 14 Plus
  • iPhone 14 Pro and iPhone 14 Pro Max
  • Satellite emergency service for iPhones
  • Apple Watch Ultra
  • New AirPods Pro
  • Apple Watch Series 8
  • The new Apple Watch SE

Here come the ads

And of course, with all the new products, there are new videos to accompany them including a long-form 3-minute for Apple Watch called “Dear Apple” which we mentioned above, a 9-minute iPhone 14 primer called “Guided Tour of iPhone 14 & iPhone 14 Pro, and a short spot “Introducing Dynamic Island on iPhone 14 Pro.”

There is also a video explaining the new “Emergency SOS via Satellite”.

We’ve gathered them all together in one place so you can get your fill for the Apple fall.

iPhone 14 & iPhone 14 Pro

Apple Watch 8

Emergency SOS via Satellite

Stay tuned.

Ah, if you want to, you can watch the entire 95 minute event here:

Bobby McGill

Bobby McGill

Bobby is the founder and publisher of Branding in Asia.

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