Apple has released the album trailer “HVL” by influential Vietnamese hip-hop artist MCK, a Shot on iPhone video captured in 360-degrees using iPhone 17 Pro. Directed by Phương Vũ (Antiantiart), the trailer presents the artist across three chapters as part of a comeback after a two-year hiatus.
The “HVL” album trailer, released two days ago, has already garnered one million views. It was shot using eight iPhones, synchronized with genlock to create a 360-degree film.
Hidden elements are included throughout the experience. The number 23 appears across the project, connected to MCK’s March 2 birthday. The film runs 2 minutes and 23 seconds, and the number appears across all three chapters.
Hidden URLs are included, each unlocking snippets of upcoming album tracks. A distorted sound at the film’s end, when replayed at 2.3x speed, decodes into a phone number connected to a voice note recorded by MCK.
The main video was released on MCK’s YouTube channel on 03 April at 23:23 (Vietnam time). The campaign will also run on Instagram and on a DOOH in Nguyen Hue Walking Street.
A behind-the-scenes video is available on Apple Vietnam’s YouTube page.
Credits
Agency: TBWA\ Media Arts Lab (Vietnam)
Director: Phương Vũ (Antiantiart)
Production Company: Antiantiart
Post-Production Company: Heckler (Album Trailer), AAA Post Production (BTS)
Director of Photography: Kelvin Chew (Antiantiart)
Music: AAA Music Production
