In celebration of Data Privacy Day on January 28th, Apple has unveiled a funny educational campaign starring Ted Lasso’s “Nate”, Nick Mohammed, going through his “average” day with his brand of self-deprecating humor while highlighting “how data companies are trying to collect your personal information and how your iPhone can help protect you.”
The campaign is in conjunction with a new Today at Apple session, “Taking Charge of Your Privacy on iPhone,” which will explore features including Mail Privacy Protection, Safety Check, Location Services, and passkeys.
According to Apple, which goes quite hard in the paint positioning itself as a brand that is strong on privacy, attendees will learn how they can customize each feature based on their individual privacy preferences.
In the nearly 6-minute film titled “A Day in the Life of an Average Person’s Data” we see Mohammed going through his day while explaining how bad actors misuse data — and how Apple works to keep his personal information safe. If you’re a fan of Nate’s character in Ted Lasso (which we are) it’s a great watch.