Apple is making its full range of content services available in China for the first time. Now Chinese users will have access to iTunes Movies, Apple Music and iBooks along with a variety of international and Chinese content including music, film and books and magazines from local publishers.
“Customers in China love the App Store and have made it our largest market in the world for app downloads,” said Eddy Cue, the senior vice president of Internet Software and Services of Apple.
“One of the top requests has been more great content and we’re thrilled to bring music, movies and books to China, curated by a local team of experts.”
Along with internationally popular artists such as Taylor Swift, Apple Music in China will feature local artists, including Eason Chan, G.E.M.,Li Ronghao, JJ Lin, and others.
Much like other country’s versions of Apple Music, users in China will get a three month free service trial followed by 10 yuan, or about $1.57, on a monthly payment plan –far less expensive than the $9.99 paid by American users.
The company said that iTunes movies will start from 5 yuan, or $0.79, for HD rentals and 18 yuan, or $2.83, for purchases. And an iBook will cost Chinese users starting from 0.5 yuan which is about 8 cents.
By comparison, the Avengers was recently released in the American Apple store for $19.99.
To drum up immediate interest, Apple is offering a free copy of the hit Chinese film, The Taking of Tiger Mountain.
The cloud-based streaming service will also be available on Android devices this coming fall, according to Apple.