Apple Launches Redesigned Macbook Air With a Gravity Defying Campaign Film

Apple has launched an ad campaign to promote the newly-designed Macbook Air with an M2 chip that was released earlier today at WWDC 2022. What better way to celebrate the new Air than with a guy, and the entire interior of his home, floating around in the air?

In the one-minute spot, which features the song “Plum“ by Omega Sapien with Sega Bodega, we see a young man turning on his Macbook Air which suddenly starts to levitate, and he along with it. Soon both are floating around the room doing all manner of things.

The MacBook Air is a continuing evolution of the first version that Steve Jobs pulled from a manila envelope during his keynote address at the 2008 Macworld conference back in January 2008.


According to Apple, the new Macbook Air offers “an astonishing 20 percent reduction in volume.”

“Completely redesigned around M2, MacBook Air is thinner, lighter, and faster with a bigger display, better camera, and all-day battery life, in four beautiful finishes,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, adding that the laptop offers a hefty 20-hour battery life.


Apple, which also announced iOS 16, macOS Ventura, and watchOS 9, said the new M2 Macbook Air will be available starting next month.

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You can watch the nearly two-hour WWDC 2022 event here: