Apple has released a new campaign pitching privacy on iPhone, focusing on Safari. Part of the campaign includes a 1:48 spot called “Flock” that is reminiscent of Alfred Hitchcock’s all-time classic, The Birds.
The film, from Director Ivan Zacharias and Academy Award-winning editor Mikkel E. G. Nielsen, portrays the horrors of online data surveillance as a spy-like thriller, with a nightmarish crescendo.
Also on the project was award winning Sound Designer, Gus Coven, who visited junkyards throughout the city searching for different metallic sounds to bring the movement of the birds to life, including \high frequency squeaks for our bats’ wings and even a slight “hoot” for the turn of our owl’s head.
To achieve the rich cinematic look of the film, the digital footage was printed on film stock. The final touch that tied every component together in a textured and timeless fashion.
Credits
Agency: TBWA\Media Arts Lab
Production Company: Smuggler
Director: Ivan Zacharias
Bird design: Legacy FX
Editorial: Rock Paper Scissors Editorial
VFX: House of Parliament
Color: TRAFIK
Sound Design / Mix: Barking Owl
Music Editorial: Model Citizen
