Apple Continues to Kill it in China – iPhone Pre Orders at all-time High

Maybe Apple CEO Tim Cook should move to China –get himself a nice place and settle in for the long haul. Considering the warm embrace the country continues to offer his company’s products, on an increasingly staggering level, at least a vacation flat might adequately show the love.

“Demand is stronger in China than in most regions of the world including the US,” says Re/ senior editor Arik Hesseldahl. Re/code tracks the backorder status of iPhone models on the iPhone inventory blog through screenshots of Apple’s estimated wait times.

In China, for the new iPhone 6S and the 6S Plus, the wait times are running at two to three weeks and three to four weeks, respectively, as of mid September. In short, numbers show that more people are anxiously awaiting to use a new iPhone in China than ever before.


China, the apple of Apple’s eye

Revenue for Apple in the Greater China area has increased by 112 percent –the equivalent of $13.2 billion in the third-quarter of this year, according to Apple’s own numbers. Those numbers also show iPhone sales have skyrocketed by 85 percent.

The company announced in April that iPhone sales in China exceeded those in the United States for the first time ever.

Apple Sales China

“The progress we’ve made in China has been remarkable and we continue to make incredible investments in China,”Chief Financial Officer Luca Maestri told Reuters.


“The growth rate in China is significantly higher than most parts of the world. In the short-term, we don’t expect China to become bigger than the U.S. but over the long arc of time, you could certainly draw that conclusion.”

Cook told CNBC –in a tone of dramatic understatement:

“Obviously I can’t predict the future, but our performance so far this quarter is reassuring,” said Cook. “Additionally, I continue to believe China represents an unprecedented opportunity over the long term.”

Cook also added that Apple doubled revenue in the Mac App Store for China and that he wants to open 40 new stores in China by mid next year.


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Geninna Ariton

Geninna Ariton

Gennina is a contributor to Branding in Asia.

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