Apple Celebrates Students in ‘Work is Worth it’ Campaign Film in India

The film was shot on iPhone across several universities in India.


Apple has launched a new ad film in India celebrating the spirit of dreamers hard at work in its latest campaign for Mac in India.

The driving theme is that “Work is worth it” underscoring the belief that sincere effort, no matter how big or small, never goes unrewarded.

The one-minute campaign film, created with TBWA\Media Arts Lab APAC (India) and directed by Mackenzie Sheppard, captures the tenacity of students who strive for greatness despite the rigors of college life.


The film was shot on iPhone and edited on Mac, and is set across several universities. Check it out:






Agency: TBWA\Media Arts Lab APAC (India)
Director: Mackenzie Sheppard
Director of Photography: Jeremy Snell
Music: 170cm by Paal Dabba
Running on: TVO, YT, Digital pre-rolls, Social


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