Apple has been selected as the first brand to be inducted into The One Club for Creativity’s newly established Brand Hall of Fame, part of the Creative Hall of Fame, in recognition of 50 years of design, branding, and communications leadership.
Formed in 1961, the Creative Hall of Fame has a heritage of honoring the lifetime achievements of creative figures, including Walt Disney, Andy Warhol, Annie Leibovitz, Gordon Parks, Saul Bass, Paul Rand, and George Lois. This marks the first time a brand has been inducted.
“It’s an incredible honor for Apple to join the Creative Hall of Fame, because imagination is woven into everything we do,” said Tim Cook, CEO, Apple.
“It drives how we innovate, how we design, and how we work every day to empower people everywhere to create their own extraordinary things. We’re grateful to be recognized by an institution that has championed creative voices for so many generations.”
Apple has worked internally and with agencies Chiat/Day and TBWA\Media Arts Lab.
Among the brand’s work is the “1984” Super Bowl commercial to introduce the original Macintosh computer and the “Think Different” campaign of the late 1990s, through to the early 2000s with “iPod Silhouettes” and two dozen “I’m a Mac, I’m a PC” ads as part of the “Get a Mac” campaign.
More recent work includes the “Shot on iPhone” campaign, now in its 11th year, “Privacy, that’s iPhone” in its eighth year, Emmy-winning holiday ads “Misunderstood” and “Fuzzy Feelings,” accessibility films “I Am the Greatest” and “I’m Not Remarkable,” and the HomePod film “Welcome Home.”
Legacy extends beyond advertising
Apple’s branding extends beyond ads, with a consistent aesthetic that runs through product design, packaging, and store design.
Apple cofounder Steve Jobs was inducted into the Creative Hall of Fame in 2012. Apple and TBWA\Media Arts Lab are two-time recipients — in 2017 and 2026 — of The One Show’s Penta Pencil award, honoring the agency and brand that together created creative work for the previous five years.
How the Brand Hall of Fame selects inductees
The One Club established the Brand Hall of Fame to recognize brands with longstanding records of commitment to creative excellence, bold ideas, and contribution to culture.
Every two years as the nomination cycle begins, the club evaluates the more than 100-year archive of winners in its global One Show and Art Directors Club ADC Annual Awards programs to identify a shortlist of brands that have consistently been recognized as high archivers. The shortlist is then voted on by the organization’s National and International Board of Directors.
“The Brand Hall of Fame was created to recognize the rare brands that have made creativity fundamental to who they are and, in doing so, have helped move our industry and culture forward,” said Kevin Swanepoel, CEO, The One Club.
“For more than 50 years, Apple has set an extraordinary standard for design, innovation and creative communication, with work that has been consistently recognized across The One Club’s awards. That remarkable legacy makes Apple a natural and fitting first inductee into the Brand Hall of Fame.”
Creative Hall of Fame
- Rosie Arnold, one of the most awarded art directors in British advertising history, spent more than three decades shaping iconic work at BBH for Levi’s and others.
- Janet Champ, Wieden+Kennedy copywriter behind Nike’s groundbreaking “If You Let Me Play” campaign, transformed how brands communicate with women through work rooted in truth, empathy, and cultural impact.
- John C Jay, a visionary creative leader whose influence spans retail, advertising, fashion, and culture, helped shape brands including Nike and Uniqlo while pioneering a new model of culturally driven creativity.
- Caroline R. Jones, formerly of J. Walter Thompson, BBDO, Caroline Jones Advertising, Zebra Associates, and Mingo-Jones, trailblazing copywriter, the first black female vice-president at a major agency.
- Joyce King Thomas, the creative force behind McCann’s iconic “Priceless” campaign for Mastercard, helped redefine emotional storytelling in advertising while becoming one of the industry’s most respected creative leaders and mentors.
- Piyush Pandey, widely regarded as the father of modern Indian advertising at Ogilvy, transformed the industry by bringing the language, humor, and humanity of everyday India into the heart of brand storytelling.
Educators Hall of Fame
- Michael Conrad, former Global CCO at Leo Burnett Worldwide and co-founder of the Berlin School of Creative Leadership, helped shape generations of creative leaders while elevating standards across the global advertising industry.
This year’s Creative Hall of Fame black-tie gala induction ceremony, which serves as a fundraiser for the nonprofit One Club for Creativity, will take place on September 16, 2026 at Capitale New York.
