Apple Releases AirPods Ad Featuring Dancer Lil Buck Defying Gravity

Though the jury on Apple’s AirPods is still out, the company is determined to convince you that without those damned wires weighing you down, you will be free to move however you want  –even if it breaks the laws of physics.

The company has launched the latest 60-second spot in its ongoing “Practically Magic” campaign –this time featuring Lil Buck, the 28-year-old freestyle dancer strolling down the street, (and walls and everything) with AirPods in his ears listening to the tune “Down” by Marian Hill.



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