Independent agency Apparent has promoted Jackson Long to creative director.
Long’s role with Apparent follows stints at agencies in Dallas, Boston, Seattle and Sydney. He’s led work on dozens of clients, from NRMA to Tourism New Zealand, Google and Budweiser, adidas and American Express.
His writing credentials from previous roles include two Super Bowl commercials, the Mumbrella Ad Campaign of the Year, the B&T TVC Campaign of the Year, and campaigns in the APAC, LATAM, U.S. and global markets. Before his entry to adland, he served as a sportswriter for USA Today and speechwriter for the CEO of Microsoft.
Long joined Apparent earlier this year and has spearheaded its creative efforts for Cricket Australia, recently launching ‘There’s Nothing Like Cricket’ for the International Summer of Cricket, as well as ‘ALIVE’ for the Big Bash Leagues.
Michelle Turchini, executive creative director at Apparent said: “Jackson has made a big impact in a short time. His global perspective, hybrid skillset, innate leadership and passion for great work has made him a natural fit at Apparent.”
Long added: “The spirit and creative prowess of Apparent is unique. It’s a group of wildly talented people who work with the tenacity of a startup, and expertise of a long-standing powerhouse. Achieving that kind of blend is rare, and I’m fortunate to have found it here at Apparent. Helping our clients reach their audiences with emotional and connective storytelling is a joy, and we are well-equipped to do so.”
Apparent has experienced significant local and international client growth, and the Sydney-headquartered independent agency has seen its full-time employees rise to over 130.