India apparels brand, Monte Carlo Fashions Ltd. has announced the appointment of Publicis India as its creative agency. The agency won the account following a multi-agency pitch and will handle the business out of its New Delhi office.
As part of its duties, the agency will work towards the ideation and creation of communication material for all media including print, TV, outdoor and transport media, radio, digital, brochures, booklets, in-shop materials, collaterals etc.
Monte Carlo Fashions Ltd. was launched in 1984 by Oswal Woolen Mills Ltd., the flagship company of Nahar Group. The brand has been catering to the ever-growing demands of the clothing and fashion industry.
“Monte Carlo is an iconic lifestyle brand that celebrates fashion in its true sense and we want to leverage its inherent strengths,” said Monica Oswal, Executive Director, Monte Carlo Fashions Ltd. “In Publicis India, we have found the right partner to do this and we are looking forward to their contribution on our brand.”