Apollo Tyres in collaboration with Wunderman Thompson India has unveiled a high-energy anthem-themed TVC pitching the performance of the Apollo tyres range and giving confidence in the brand “as a trusted ally in their journeys.”
“Consumers don’t actively think of tyres, yet they seek reassurance of top performance in every drive. For them, an important part of enjoying a drive, is being totally worry-free about the tyres performance,” said Satish Sharma, President, Asia Pacific, Middle East, and Africa for Apollo Tyres.
“That’s the consumer insight we are bringing alive with this campaign, while highlighting Apollo’s commitment to offering products with world-class technology that ensures worry-free performance in every drive.”
Which is helpful when giant boulders tumble down from the mountain above
Sundeep Sehgal, Vice President & ECD, Wunderman Thompson, Delhi, added, “What a wonderful day!’ isn’t just a line, it’s a feeling. It comes to you when you’re fearless and have the confidence to face whatever may come your way. With the right partner by your side, you’ll always sing your way through any obstacle on the road or in life. We wanted to leave people with this idea in the form of an anthem/a song which they can play, sing, hum, and dance their way through any tough times. With the power of performance, Apollo Tyres wanted to empower everyone with the feeling of having a wonderful day.
Apollo Tyres Ltd. is an international tyre manufacturer and the leading tyre brand in India. The company has multiple manufacturing units in India and a unit each in The Netherlands and Hungary. The company markets its products under its two global brands – Apollo and Vredestein, and its products are available in over 100 countries.
Credits
Account Management
Vaibhav Sahani, Tanuj Karol
Creative
Sundeep Sehgal, Saurabh Daawar
Planning
Anchit Chauhan
Leadership Team
Joy Chauhan, Pinaki Bhattacharya, Senthil Kumar
