Apollo Tyres Ribs Traditional Ads in Youth-Driven Campaign to Go Beyond Sameness

“The same mountains. The same trails. The same obstacles. There is nothing new. It is time to challenge the sameness.”

Client

Apollo Tyres

creative

Wunderman Thompson India

Apollo Tyres in collaboration via Wunderman Thompson India has launched a new campaign spot in the all-terrain tyre market “where every brand claims to offer true-blue off-roading tyres”.

The TVC is based on the observation that when it comes to off-roading adventure, “every brand has the same thing to say and show to prove their point. The same mountains. The same trails. The same obstacles. There is nothing new.” The younger generation of riders, however, is looking for something more.

“Love for adventure is only second to the love for newer adventures for today’s youth. Brands which vibe with the thinking, culture, and aspirational values of the young and restless take up their mind space,” said Joy Chauhan, Sr. VP & Managing Partner, Wunderman Thompson, Delhi.

 
 

“Apollo Trampler is designed to fulfil the youth’s desire to challenge the sameness and go beyond to discover newer experiences. This digital first campaign has all the right ingredients to support our adventure loving youth in their journey to greatness. Let the true adventure begin where sameness ends.”

Sundeep Sehgal, Vice President & ECD, Wunderman Thompson, Delhi, added, “The idea of sameness comes from consumer behaviour. We observed sameness is the biggest enemy of discovery. It’s like a loop. The commercial is a reflection of every rider/adventure seeker who is somewhere stuck in that loop. They want to go on an adventurous journey but have forgotten the idea of going beyond. The idea was to nudge and make them go beyond their comfort zone, go beyond sameness.”

 
 

Commenting on the TVC launch, Joy Chauhan, Sr. VP & Managing Partner, Wunderman Thompson, Delhi, said, “Love for adventure is only second to the love for newer adventures for today’s youth. Brands which vibe with the thinking, culture, and aspirational values of the young and restless take up their mind space. Apollo Trampler is designed to fulfil the youth’s desire to challenge the sameness and go beyond to discover newer experiences. This digital first campaign has all the right ingredients to support our adventure loving youth in their journey to greatness. Let the true adventure begin where sameness ends.”

The Staff

The Staff

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