Creating an Entirely New Line of Aphrodisiac Products to Fight for Endangered Species? Sure, why not?


Illegal wildlife trafficking has reached an estimated market value of $19 billion USD. A lot of that can be attributed to the demand for supposed aphrodisiacs that has led to the poaching of endangered animals and plants, many of which risk extinction.

One of the biggest consumers of sex enhancing goods is China. In an effort to stop products from within its own borders making their way to China or Hong Kong, the Colombian Ministry of Environment and Sustainable Development turned to Geometry Global Colombia.

They, in turn, created an entire product line made from an alternative aphrodisiac –the South American fruit known as Chontaduro.


 

Will this work? Will near mythologically-based traditional aphrodisiacs such as rhino horn and others that thave been used for centuries be replaced by a newly-created line of renewable sex enhancement products?

Who knows?  But at least it’s worth a try.

Credits –
Geometry Global
David Paysant Geometry Global Hong Kong Chief Executive Officer
Xavier Serrano, Geometry Global Colombia Chief Executive Officer
Daniel Comar, Geometry Global Asia Pacific Regional Executive Creative Director
Juan Jose Posada, Geometry Global UK Chief Creative Officer
Julian Hernández, Geometry Global Hong Kong Executive Creative Director
Edwin Pineda, Geometry Global Colombia Executive Creative Director
Harshad Sreedharan, Geometry Global Hong Kong Business Director
Jay Lee, Geometry Global Hong Kong Copywriter
Anastasia Simone Franz, Geometry Global Hong Kong Art Director
Celia Wang, Geometry Global Hong Kong Account Manager
Zeph Teng, Geometry Global Hong Kong Associate Creative Director
Kathy Yu, Geometry Global Hong Kong Account Executive
Pablo Verbeke, Geometry Global Hong Kong Videographer
Julian Guarin Barkach, Geometry Global Colombia Creative Director
Omar Romero, Geometry Global Colombia Planning Director
Camilo Afanador, Geometry Global Colombia Regional Production Vice President
María Cristina Manosalva, Geometry Global Colombia General Account Director
Maria Paula Marmolejo, Geometry Global Colombia Account Director
Carlos Bedoya, Geometry Global Colombia Art Director
Daniela Abril, Geometry Global Colombia Account Executive
Carlos Arredondo, Geometry Global Colombia Creative Director
Ivan Meza, Geometry Global Colombia Independent Creative
Alex Del Río, Geometry Global Colombia Independent Creative
Whisky Film – Andrés Colantoni, Country Manager and Partner
Latina Post – Andrés Moreno, Creative Director
Machina Studio – Camilo Lucena, Audio Director
Sonido Azulado – David Cárdenas, Audio Director


 

 

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