Ten agencies and brands across Asia-Pacific have been awarded 15 Gold Pencils at The One Show 2025, according to The One Club for Creativity.
In total, 63 agencies from Australia, China, Hong Kong SAR China, India, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, and Thailand received recognition with 15 Gold, 21 Silver, 33 Bronze Pencils, and 119 Merits. A total of 19,860 pieces from 62 countries were entered into The One Show 2025.
The announcement of Pencil and Merit winners came ahead of the Creative Week 2025 conclusion at The One Show gala ceremony in New York, where top honors including Best of Show, Best of Discipline, and “of the Year” awards will be revealed.
Ogilvy Singapore led the region with four Gold Pencils, all awarded for its campaign “Transition Body Lotion” on behalf of Vaseline. The work also received two Silver Pencils and three Merit
The One Show 2025 Gold Pencil winners for APAC:
Australia
• Bear Meets Eagle On Fire Sydney with +61 Sydney, Revolver Sydney and Rumble Studios Sydney “Better On a Better Mobile Network” for Telstra in Moving Image Craft & Production, Animation – Series
China
• TBWA\Group China Shanghai with Shanghai Shibei Media Shanghai “Yoga Village” for adidas China in Print & Promotional, Craft – Photography
Japan
• Dentsu Tokyo with Shoei Tokyo and Soda! Communications Tokyo “Move Forward” for The Hokkoku Shimbun / Kanazawa High School Sumo Tournament in Design, Posters – Series
• Dentsu Digital Tokyo with Platinum Tokyo and Taiyo Kikaku Tokyo “SATO 2531” for Asuniwa Association/Think Name Project in Cultural Driver, Popular Culture Impact
• Dentsu Digital Tokyo with Platinum Tokyo and Taiyo Kikaku Tokyo “SATO 2531” for Asuniwa Association/Think Name Project in Creative Use of Data, Data for Good
• Dentsu Digital Tokyo with Platinum Tokyo and Taiyo Kikaku Tokyo “SATO 2531” for Asuniwa Association/Think Name Project in Public Relations, Public Relations for Good
• TBWA\Hakuhodo Tokyo with Robot Communications Tokyo “No Smile” for McDonald’s Japan in Music & Sound Craft, Artist / Brand Collaboration
New Zealand
• Colenso BBDO Auckland with EssenceMediacom Auckland, GRC Partners, Porter Novelli Auckland and Nexus Studios London “Adoptable. By Pedigree.” for Mars NZ in Creative Use of Data, Innovation – Use of Media in Creative Use of Data
Singapore
• Ogilvy Singapore “Transition Body Lotion” for Vaseline in Direct Marketing, Commerce
• Ogilvy Singapore “Transition Body Lotion” for Vaseline in Health & Wellness, Products
• Ogilvy Singapore “Transition Body Lotion” for Vaseline in IP & Product Design, Products for Good
• Ogilvy Singapore “Transition Body Lotion” for Vaseline in IP & Product Design, Innovation – New Ideas in IP & Product Design
• Our LEGO Agency Singapore with Our LEGO Agency Billund “LEGO Tuxedo Cat Launch” for The LEGO Group in Social Media, Social Post – Single Platform Series
Thailand
• Leo Thailand Bangkok with FACTORY01 Bangkok “What the fast!” for Krungsri Frist Choice in Film & Video, Use of Humor
• Wolf BKK Bangkok with Suneta House Bangkok “Uncle KFC’s Rice Bowl” for FC Thailand in Branded Entertainment, Use of Humor
Globally, FCB New York topped the world with 35 Gold Pencils, including 28 for “Spreadbeats” on behalf of Spotify. “Spreadbeats” was The One Show 2025’s most awarded entry, winning 28 Gold Pencils, 10 Silver, five Bronze, and 10 Merits.
A total of 19,860 pieces from 62 countries were entered into The One Show 2025. This year’s esteemed One Show global jury awarded agencies, studios, brands, production companies, and designers in 55 countries with 157 Gold Pencils, 197 Silvers, 270 Bronzes, and 1,026 Merits.
This year’s One Show awards ceremony will be hosted by comedian and actor Leslie Jones, a three-time Primetime Emmy Award nominee known for her standup, film work, and time as a cast member and writer on “Saturday Night Live”.
A showcase of all One Show 2025 Pencil and Merit winners can be viewed here, and a dynamic online list of the winners can be viewed here.
The One Show 2025 Global Creative Rankings will be announced on May 19, 2025.
