APAC Tambuli Awards Announces the Winners for 2022

The APAC Tambuli Awards, the pioneer award show that recognizes campaigns on effective brand purpose across the globe, has wrapped up another year announcing the winners for  2022.

The APAC Tambuli Awards, the pioneer award show that recognizes campaigns on effective brand purpose across the globe, has wrapped up another year announcing the winners for  2022. Taking home the Advertiser of the Year award was Unilver Philippines, while Agency of the year went to Ogilvy and Mather Philippines.

This marks the 16th anniversary of the Manila-based awards show. New this year was the introduction of the corporate purpose categories.

At Tambuli Awards, the corporate purpose is defined as the core reason for why a business exists, as reflected in its mission, vision, goals, strategic direction, culture, and practices, for the common good of its employees, other stakeholders, and the communities they serve. Tambuli believes that for brand purpose to be truly effective and genuine, it must be rooted in an authentic and effective corporate purpose.

 
 

Delivering opening remarks was the University of Asia and the Pacific President, Dr. Winston Conrad Padojinog who said: “We believe that for brand purpose to be truly effective and genuine, its activities and impacts must be deeply rooted in an authentic and effective corporate purpose.”


Complete list of winners for 2022

Advertiser of the Year
Unilever Philippines, Inc.

Agency of the Year
Ogilvy and Mather Philippines Inc

 
 

Chief Marketing Officer of the Year
Kristine Go | General Manager, Nutrition Unilever Southeast Asia

Young Marketing Leaders of the Year
Mariel Chavez | Brand Director, Procter & Gamble Philippines
Ashley Melissa Santillian | Marketing Manager, McDonald’s Philippines

Tambuli Company of the Year Platinum Award

Classrooms in the Cloud
Company: Telenor Group
Agency: Ogilvy Pakistan
Agency Network: Ogilvy
Country: Pakistan
Category: Quality Education
Corporate Purpose

Corporate Purpose Category Winners

 Covid 19 – Crisis, not opportunity.
Company: Unilever Inc.
Agency: Lowe Lintas Mumbai + MullenLowe Singapore
Agency Network: MullenLowe Group
Country: India
Category: Good Health & Well Being

McDonald’s: Serving communities with good food and kindness
Company: McDonald’s Philippines
Agency: TBWA\Santiago Mangada Puno
Agency Network: TBWA
Country: Philippines
Category: Hunger & Poverty

Jollibee Group’s Farmer Entrepreneurship Program
Company: Jollibee Foods Corporation
Agency: Full Circle Communications, Inc.
Country: Philippines
Category: Inclusive Growth

Dove Blackout Mirror
Company: Unilever Philippines, Inc.
Agency: Ogilvy and Mather Philippines Inc.
Agency Network: Ogilvy
Country: Philippines
Category: Women Empowerment

Corporate Purpose Special Citation  – Jury President’s Choice

STAR and iSTAR Women’s Economic Empowerment
Company: Coca – Cola Philippines
Country: Philippines
Category: Women Empowerment

Brand Purpose Winners

Grand Prix Winners

H for Handwashing
Brand: Lifebuoy
Client: Unilever Inc.
Agency: Lowe Lintas Mumbai + MullenLowe Singapore
Agency Network: MullenLowe Group
Country: India
Category: Brand Experience & Activation
Cluster: Media

Disease Dilemmas
Brand: Garvan Institute of Medical Research
Client: Garvan Institute of Medical Research
Agency: Dentsu
Agency Network: Dentsu
Country: Australia
Category: Health & Wellness
Cluster: Humanity and Culture

Thrive by Five
Brand: Thrive by Five Initiative
Client: The Minderoo Foundation
Agency: M&C Saatchi
Agency Network: M&C Saatchi
Country: Australia
Category: Special Events
Cluster: Creative 

Gold Winners

 Dove Blackout Mirror
Brand: Dove
Client: Unilever Philippines, Inc.
Agency: Ogilvy and Mather Philippines Inc.
Agency Network: Ogilvy
Country: Philippines
Category: Mobile
Cluster: Media

CREAM SILK ARAW-ARAW
Brand: Cream Silk
Client: Unilever Philippines, Inc.
Agency: OLIVER Philippines
Agency Network: The Brandtech Group
Country: Philippines
Category: Integrated Digital
Cluster: Digital, Social & Ecommerce

Meet the Survivors
Agency: Ogilvy Pakistan
Agency Network: Ogilvy
Country: Pakistan
Category: Health & Wellness
Cluster: Humanity and Culture

NUJP Masked Media
Brand: National Union of Journalists of the Philippines (NUJP)
Client: National Union of Journalists of the Philippines (NUJP)
Agency: Ace Saatchi and Saatchi
Agency Network: Saatchi & Saatchi
Country: Philippines
Category: Content Creation & Influencer Marketing
Cluster: Digital, Social & Ecommerce

NUJP Masked Media
Brand: National Union of Journalists of the Philippines (NUJP)
Client: National Union of Journalists of the Philippines (NUJP)
Agency: Ace Saatchi and Saatchi
Agency Network: Saatchi & Saatchi
Country: Philippines
Category: Responsible Citizenship
Cluster: Humanity and Culture

Silver Winners

Dove Blackout Mirror
Brand: Dove
Client: Unilever Philippines, Inc.
Agency: Ogilvy and Mather Philippines Inc.
Agency Network: Ogilvy
Country: Philippines
Category: Best Use of Real-time Marketing
Cluster: Media

Scammunity of Scammers – PayMaya
Brand: PayMaya
Client: PayMaya
Agency: OLIVER Philippines
Agency Network: The Brandtech Group
Country: Philippines
Category: Video Screen
Cluster: Media

Fill The Bowl
Brand: Pedigree
Client: Mars Philippines, Inc.
Agency: BBDO Guerrero
Agency Network: BBDO
Country: Philippines
Category: Brand Experience & Activation
Cluster: Media

Craft, Camera, Action!
Brand: BIG W
Client: BIG W
Agency: M&C Saatchi
Agency Network: M&C Saatchi
Country: Australia
Category: Mobile
Cluster: Media

Dove Blackout Mirror
Brand: Dove
Client: Unilever Philippines, Inc.
Agency: Ogilvy and Mather Philippines Inc.
Agency Network: Ogilvy
Country: Philippines
Category: Social Media
Cluster: Digital, Social & Ecommerce

H is for Handwashing
Brand: Lifebuoy
Client: Unilever Inc.
Agency: Lowe Lintas Mumbai + MullenLowe Singapore
Agency Network: MullenLowe Group
Country: India
Category: Health & Wellness
Cluster: Humanity and Culture

Thrive by Five
Brand: Thrive by Five Initiative
Client: The Minderoo Foundation
Agency: M&C Saatchi
Agency Network: M&C Saatchi
Country: Australia
Category: Advocacy
Cluster: Humanity and Culture

NUJP Masked Media
Brand: National Union of Journalists of the Philippines (NUJP)
Client: National Union of Journalists of the Philippines (NUJP)
Agency: Ace Saatchi and Saatchi
Agency Network: Saatchi & Saatchi
Country: Philippines
Category: Advocacy
Cluster: Humanity and Culture

The Think Fast Sale
Brand: Promil Gold Four
Client: Wyeth Nutrition Philippines
Agency: Digitas PH
Agency Network: Publicis Groupe
Country: Philippines
Category: Brand Experience
Cluster: Creative

Craft, Camera, Action!
Brand: BIG W
Client: BIG W
Agency: M&C Saatchi
Agency Network: M&C Saatchi
Country: Australia
Category: Branded Entertainment
Cluster: Creative

airasia Thrills
Brand: AirAsia
Client: Philippines AirAsia, Inc.
Country: Philippines
Category: Brand Storytelling
Cluster: Creative

Our Gift to the World
Brand: Department of Trade and Industry
Client: Department of Trade and Industry
Agency: BBDO Guerrero
Agency Network: BBDO
Country: Philippines
Category: Tambuli Origins
Cluster: Creative

Bronze Winners

 KFC Pride Thru
Brand: KFC
Client: One Food Group
Agency: Ogilvy Philippines
Agency Network: WPP
Country: Philippines
Category: Brand Experience & Activation
Cluster: Media

 Pepsi Can Light Stick
Brand: Pepsi
Client: PepsiCo
Agency: BBDO Guerrero
Agency Network: BBDO
Country: Philippines
Category: Mobile
Cluster: Media

Drive-Thru Light Show
Brand:  McDonald’s
Client: McDonald’s Philippines
Agency: Leo Burnett Group Manila
Agency Network: Publicis Groupe
Country: Philippines
Category: Brand Experience & Activation
Cluster: Media

Zoflora’s Growth Hacking
Brand: Zoflora
Client: Zoflora
Agency: YELL Advertising
Country: Thailand
Category: Best Use of Data and Insight
Cluster: Media

NUJP Masked Media
Brand: National Union of Journalists of the Philippines (NUJP)
Client: National Union of Journalists of the Philippines (NUJP)
Agency: Ace Saatchi and Saatchi
Agency Network: Saatchi & Saatchi
Country: Philippines
Category: O2O – Online to Offline
Cluster: Digital, Social & Ecommerce

The Think Fast Sale
Brand: Promil Gold Four
Client: Wyeth Nutrition Philippines
Agency: Digitas PH
Agency Network: Publicis Groupe
Country: Philippines
Category: Ecommerce Experience
Cluster: Digital, Social & Ecommerce

UNLI Flight Pass
Brand: AirAsia
Client: Philippines AirAsia, Inc.
Country: Philippines
Category: Integrated Ecommerce
Cluster: Digital, Social & Ecommerce

#LugawIsEssential
Brand: Grab
Client: Grab Philippines
Country: Philippines
Category: Social Media
Cluster: Digital, Social & Ecommerce

Dove Blackout Mirror
Brand: Dove
Client: Unilever Philippines, Inc.
Agency: Ogilvy and Mather Philippines Inc.
Agency Network: Ogilvy
Country: Philippines
Category: Health & Wellness
Cluster: Humanity and Culture

 NESCAFÉ PLAN. Kasambuhay ng Magkakapeng Pilipino
Brand: NESCAFÉ
Client: NESTLÉ Philippines, Inc.
Agency: Dentsu Jayme Syfu
Agency Network: Dentsu
Country: Philippines
Category: Advocacy
Cluster: Humanity and Culture

Voter Registration Discountdown
Brand: McDonald’s
Client: McDonald’s Philippines
Agency: Leo Burnett Group Manila
Agency Network: Publicis Groupe
Country: Philippines
Category: Responsible Citizenship
Cluster: Humanity and Culture

Palawan Pawnshop Kasambahay Kasambuhay 2021
Brand: Palawan Express Pera Padala
Client: Palawan Pawnshop – Palawan Express Pera Padala
Agency: SVEN
Country: Philippines
Category: Advocacy
Cluster: Humanity and Culture

THE UNLIMITED LOVE LANGUAGE
Brand: The Unlimited Love Language
Client: DigitX
Agency: Dentsu Jayme Syfu
Agency Network: Dentsu
Country: Philippines
Category: Advocacy
Cluster: Humanity and Culture

Unconditional
Brand: Eden Cheese
Client: Mondelez Philippines
Agency: SOHO Square Philippines
Agency Network: WPP
Country: Philippines
Category: Brand Storytelling
Cluster: Creative

Scammunity of Scammers – PayMaya
Brand: PayMaya
Client: PayMaya
Agency: OLIVER Philippines
Agency Network: The Brandtech Group
Country: Philippines
Category: Brand Storytelling
Cluster: Creative

Selecta Happinas
Brand: Selecta
Client: Unilever Philippines, Inc.
Agency: Enrique
Agency Network: BBDO
Country: Philippines
Category: Brand Storytelling
Cluster: Creative

LAZADA HIT JINGLE
Brand: Lazada
Client: LAZADA PHILS.
Agency: Publicis JimenezBasic
Agency Network: Publicis Groupe
Country: Philippines
Category: Creative Technology
Cluster: Creative

CREAM SILK ARAW-ARAW
Brand: Cream Silk
Client: Unilever Philippines, Inc.
Agency: OLIVER Philippines
Agency Network: The Brandtech Group
Country: Philippines
Category: Best Collaboration & Partnership
Cluster: Creative

RCBC No More Mañana Campaign
Brand: Rizal Commercial Banking Corporation (RCBC)
Client: Rizal Commercial Banking Corporation (RCBC)
Agency: CBR, Inc.
Agency Network: PANA, IMMAP
Country: Philippines
Category: Brand Storytelling
Cluster: Creative

Brand Purpose Finalists

SKELAN SENIOR HIGH
Brand: Skelan
Client: UNILAB, INC
Agency: Publicis JimenezBasic
Agency Network: Publicis Groupe
Country: Philippines
Category: Brand Experience & Activation
Cluster: Media

 NutriAsia EcoStation
Brand: NutriAsia
Client: NutriAsia, Inc.
Agency: Initiative Philippines
Agency Network: Mediabrands
Country: Philippines
Category: Outdoor
Cluster: Media

Drive-Thru Light Show
Brand: McDonald’s
Client: McDonald’s Philippines
Agency: Leo Burnett Group Manila
Agency Network: Publicis Groupe
Country: Philippines
Category: O2O – Online to Offline
Cluster: Digital, Social & Ecommerce

Maestro
Brand: Jollibee
Client: Jollibee Foods Corp.
Agency: McCann Worldgroup Philippines, Inc.
Agency Network: IPG
Country: Philippines
Category: Seasons Celebration
Cluster: Humanity and Culture

#StoriesofAccenture – Vertical Film Festival: Gravity
Brand: Accenture
Client: Accenture, Inc.
Agency: Gigil
Country: Philippines
Category: Health & Wellness
Cluster: Humanity and Culture

Equipping MSMEs to migrate businesses digitally
Brand: Union Bank of the Philippines
Client: Union Bank of the Philippines
Agency: FCB Manila
Agency Network: Interpublic Group
Country: Philippines
Category: Special Events
Cluster: Creative

A Mother’s Slumber
Brand: McDonald’s
Client: McDonald’s Philippines
Agency: Leo Burnett Group Manila
Agency Network: Publicis Groupe
Country: Philippines
Category: Brand Storytelling
Cluster: Creative

NESCAFÉ PLAN. Kasambuhay ng Magkakapeng Pilipino
Brand: NESCAFÉ
Client: NESTLÉ Philippines Inc
Agency: Dentsu Jayme Syfu
Agency Network: Dentsu
Country: Philippines
Category: Brand Storytelling
Cluster: Creative

KNORR VIETNAM for Healthier Lunar New Year Meal
Brand: Knorr
Client: Unilever Inc.
Agency: Oliver Vietnam
Agency Network: Oliver
Country: Vietnam
Category: Brand Storytelling
Cluster: Creative

POND’S Age Miracle #CelebrateYourAge
Brand: Pond’s
Client: Unilever Philippines, Inc.
Agency: Ogilvy and Mather Philippines Inc.
Agency Network: WPP
Country: Philippines
Category: Public Relations
Cluster: Creative

KFC Pride Thru
Brand: KFC
Client: One Food Group
Agency: Ogilvy Philippines
Agency Network: WPP
Country: Philippines
Category: Brand Experience
Cluster: Creative

Virtual Salubong
Brand: AirAsia
Client: Philippines AirAsia, Inc.
Country: Philippines
Category: Brand Storytelling
Cluster: Creative

Bobby McGill

Bobby McGill

Bobby is the founder and publisher of Branding in Asia.

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