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    APAC Tambuli Announces 2021 Award Winners

    Among the many winners, Leo Burnett Manila, was named agency of the year.

    By Katerin Pantaleon - Jun 7, 2021
    APAC Tambuli Announces 2021 Award Winners

    The Manila-based APAC Tambuli Awards has announced the 2021 award winners across all categories. The show is organized by the School of Communication of the University of Asia and the Pacific in Manila in collaboration with industry partners.

    The competition honors creative and effective brands with purpose – aiming to showcase the integration of creativity, brand purpose, results.

    Case study entries that best demonstrate how brands uplift society, create positive change and correlate purpose with purchase, were chosen as winners by the executive juries.

    Advertiser of the Year

    Samsung

    Agency of the Year

    Leo Burnett Manila

    Network of the Year

    Cheil Worldwide

    Chief Marketing Communications Officer of the Year

    Neil Trinidad | Country Chief Marketing Officer, Lazada | Philippines

    Young Marketing Leaders of the Year

    Mar Angelo Corazo | Global Digital Marketing Manager, Unilever | Netherlands
    Crismer Tiria | Senior Marketing Manager, Johnson & Johnson | Philippines

    Carmencita Esteban Platinum Award

    Naming the invisible by Digital Birth Registration
    Brand: Telenor 4G
    Client: Telenor Pakistan
    Agency: Ogilvy Pakistan
    Agency Network: Ogilvy
    Country: Pakistan
    Category: Mobile
    Cluster: Media

    Grand Prix

    Now, words aren’t just heard, but felt.
    Brand: Samsung Good Vibes
    Client: Samsung
    Agency: Cheil India Private Limited
    Agency Network: Cheil Worldwide
    Country: India
    Category: Digital Innovation and Tech
    Cluster: Digital and Ecommerce

    Gold

    The New National Anthem Edition
    Brand: An Nahar Newspaper
    Client: An Nahar Newspaper
    Agency: Impact BBDO
    Agency Network: BBDO Worldwide
    Country: United Arab Emirates
    Category: Advocacy
    Cluster: Humanity and Culture

    McClassroom
    Brand: McDonald’s
    Client: McDonald’s Philippines
    Agency: Leo Burnett Manila
    Agency Network: Publicis Groupe
    Country: Philippines
    Category: Education & Lifelong Learning
    Cluster: Humanity and Culture

    McClassroom
    Brand: McDonald’s
    Client: McDonald’s Philippines
    Agency: Leo Burnett Manila
    Agency Network: Publicis Groupe
    Country: Philippines
    Category: Brand Experience
    Cluster: Creative

    The Force of Love
    Brand: 7-ELEVEN
    Client: 7-ELEVEN Taiwan CSR
    Agency: ADK Taiwan
    Agency Network: ADK Global
    Country: Taiwan, Province of China
    Category: Brand Experience
    Cluster: Creative

    Unsung
    Brand: Warner Music
    Client: Warner Music Group
    Agency: Iris
    Agency Network: Cheil Worldwide
    Country: Singapore
    Category: Brand Storytelling
    Cluster: Creative

    BACK2LIFE
    Brand: Blood River
    Client: Samsung
    Agency: Cheil PengTai Beijing / Cheil Hong Kong
    Agency Network: Cheil Worldwide
    Country: China
    Category: Innovation
    Cluster: Creative

    Silver

    Remove the Barrier
    Brand: Dylan Alcott Foundation
    Client: Dylan Alcott Foundation
    Agency: BWM Dentsu
    Agency Network: Dentsu
    Country: Australia
    Category: Responsible Citizenship
    Cluster: Humanity and Culture

    A Star Wars Experience For All
    Brand: Globe Telecom
    Client: Globe Telecom
    Agency: Wunderman Thompson, Philippines
    Agency Network: WPP
    Country: Philippines
    Category: Advocacy
    Cluster: Humanity and Culture

    Maxis The Unheard Prayer
    Brand: Maxis Communications
    Client: Maxis Communications
    Entrant: Directors Think Tank
    Agency: Leo Burnett KL
    Agency Network: Publicis Groupe
    Country: Malaysia
    Category: Family Centered Brand
    Cluster: Humanity and Culture

    Ginebra San Miguel Frontliner Labels
    Brand: Ginebra San Miguel
    Client: Ginebra San Miguel, Inc.
    Agency: Dentsu One Manila
    Agency Network: Dentsu
    Country: Philippines
    Category: Craft
    Cluster: Creative

    Marugohan
    Brand: Second Harvest Japan
    Client: Second Harvest Japan
    Agency: Beacon / Leo Burnett Tokyo
    Agency Network: Publicis Groupe
    Country: Japan
    Category: Brand Storytelling
    Cluster: Creative

    #PleaseRememberHumans – Emergency Eel Exhibition Brand: Sumida Aquarium
    Client: ORIX Real Estate Corporation Japan
    Agency: Dentsu Inc.
    Agency Network: Dentsu
    Country: Japan
    Category: Brand Experience
    Cluster: Creative

    Ginebra San Miguel Frontliner Labels
    Brand: Ginebra San Miguel
    Client: Ginebra San Miguel, Inc.
    Agency: Dentsu One Manila
    Agency Network: Dentsu
    Country: Philippines
    Category: Social Media
    Cluster: Digital and Ecommerce

    The Story of Your Power
    Brand: Powershop
    Client: Powershop
    Agency: whiteGREY
    Agency Network: GREY
    Country: Australia
    Category: Digital Innovation and Tech
    Cluster: Digital and Ecommerce

    McClassroom
    Brand: McDonald’s
    Client: McDonald’s Philippines
    Agency: Leo Burnett Manila
    Agency Network: Publicis Groupe
    Country: Philippines
    Category: Brand Experience & Activation
    Cluster: Media

    Bronze

    Zikrayat Playlist
    Brand: Zikrayat Playlist
    Client: Alzheimer’s Association Lebanon
    Agency: Cheil Dubai
    Agency Network: Cheil Worldwide
    Country: United Arab Emirates
    Category: Health & Wellness
    Cluster: Humanity and Culture

    #SuitsForHeroes
    Brand: Comic Odyssey
    Client: Comic Odyssey
    Agency: Wunderman Thompson Philippines
    Agency Network: WPP
    Country: Philippines
    Category: Responsible Citizenship
    Cluster: Humanity and Culture

    #McDoTaughtme Employer Branding
    Brand: McDonald’s
    Client: Golden Arches Development Corp.
    Agency: TBWA\ Santiago Mangada Puno
    Agency Network: TBWA Worldwide (Omnicom)
    Country: Philippines
    Category: Youth Brand
    Cluster: Humanity and Culture

    Petronas Land of Light Bulbs
    Brand: PETRONAS
    Client: PETRONAS
    Entrant: Directors Think Tank
    Agency: Ensemble Worldwide
    Country: Malaysia
    Category: Brand Storytelling
    Cluster: Creative

    A Frontliner’s Sacrifice
    Brand: Procter and Gamble
    Client: Procter and Gamble Philippines
    Agency: Leo Burnett Manila
    Agency Network: Publicis Groupe
    Country: Philippines
    Category: Brand Storytelling
    Cluster: Creative

    Project Applause
    Brand: UnionBank
    Client: Union Bank of the Philippines
    Agency: FCB Manila
    Country: Philippines
    Category: Brand Storytelling
    Cluster: Creative

    J&J Project Bibig-Kasin Challenge
    Brand: Listerine Total Care
    Client: Johnson & Johnson Philippines, Inc.
    Agency: Wunderman Thompson Philippines
    Agency Network: WPP
    Country: Philippines
    Category: Tambuli Origins
    Cluster: Creative

    BACK2LIFE
    Brand: Blood River
    Client: Samsung
    Agency: Cheil PengTai Beijing / Cheil Hong Kong
    Agency Network: Cheil Worldwide
    Country: China
    Category: Digital Innovation and Tech
    Cluster: Digital and Ecommerce

    MILO HOME COURT: Championing Sports in Desperate Times Brand: MILO
    Client: Nestle Philippines Inc.
    Agency: Ogilvy Philippines
    Agency Network: WPP Ogilvy
    Country: Philippines
    Category: Integrated Digital
    Cluster: Digital and Ecommerce

    MILO HOME COURT: Championing Sports in Desperate Times Brand: MILO
    Client: Nestle Philippines Inc.
    Agency: Ogilvy Philippines
    Agency Network: WPP Ogilvy
    Country: Philippines
    Category: Brand Experience & Activation
    Cluster: Media

    The Force of Love
    Brand: 7-ELEVEN
    Client: 7-ELEVEN Taiwan CSR
    Agency: ADK Taiwan
    Agency Network: ADK Global
    Country: Taiwan, Province of China
    Category: Brand Experience & Activation
    Cluster: Media

    Homeless Delivery
    Brand: Deliveroo
    Client: Deliveroo
    Agency: BWM Dentsu
    Agency Network: Dentsu
    Country: Australia
    Category: Mobile
    Cluster: Media

    Finalist

    Love Verses Hate
    Brand: Love Verses Hate
    Client: Love Is All We Need Coalition
    Agency: Propel Manila
    Country: Philippines
    Category: Advocacy
    Cluster: Humanity and Culture

    HOPE TAPE
    Brand: HOPE TAPE
    Client: Korean National Police Agency
    Agency: Cheil Worldwide
    Agency Network: Cheil Worldwide
    Country: Republic of Korea
    Category: Responsible Citizenship
    Cluster: Humanity and Culture

    Carefully, We Rise
    Brand: Ingat Angat Tayong Lahat (Carefully, We Rise)
    Client: Taskforce T3
    Agency: TBWA\Santiago Mangada Puno
    Agency Network: TBWA
    Country: Philippines
    Category: Advocacy
    Cluster: Humanity and Culture

    The Golden Nugget
    Brand: Bowel Cancer Australia
    Client: Bowel Cancer Australia
    Agency: BWM Dentsu / Coxinall Dentsu
    Agency Network: Dentsu
    Country: Australia
    Category: Health & Wellness
    Cluster: Humanity and Culture

    This is NESCAFÉ’s story of BABANGON TAYO, SUSULONG TAYO. Brand: NESCAFÉ
    Client: NESTLÉ Philippines, Inc
    Agency: Dentsu Jayme Syfu
    Agency Network: Dentsu
    Country: Philippines
    Category: Advocacy
    Cluster: Humanity and Culture

    McDonald’s Kindness Kitchen
    Brand: McDonald’s
    Client: McDonald’s Philippines (Golden Arches Development Corporation)
    Agency: TBWA\Santiago Mangada Puno
    Agency Network: TBWA
    Country: Philippines
    Category: Advocacy
    Cluster: Humanity and Culture

    Voice Doodler
    Brand: Illuma, Wyeth
    Client: Illuma, Wyeth
    Agency: Ogilvy Shanghai
    Agency Network: Ogilvy
    Country: Hong Kong
    Category: Health & Wellness
    Cluster: Humanity and Culture

    Unreal Fans Of Real Kashmir
    Brand: Adidas + Real Kashmir FC
    Client: Adidas + Real Kashmir FC
    Agency: Cheil India Private Limited
    Agency Network: Cheil Worldwide
    Country: India
    Category: Tambuli Origins
    Cluster: Creative

    Small Moments: Reanimating the Ayala Malls Brand through a Finely Crafted Short Film Brand: Ayala Malls
    Client: Ayala Malls
    Agency: MRM//McCann
    Country: Philippines
    Category: Craft
    Cluster: Creative

    A Star Wars Experience For All
    Brand: Globe Telecom
    Client: Globe Telecom
    Agency: Wunderman Thompson Philippines
    Agency Network: WPP
    Country: Philippines
    Category: Best Collaboration & Partnership
    Cluster: Creative

    NutriSerye
    Brand: Nutri Chunks Pet Care
    Client: San Miguel Foods Inc.
    Agency: The Huddle Room
    Country: Philippines
    Category: Best Content Creator and Influencer
    Cluster: Digital and Ecommerce

    NutriSerye
    Brand: Nutri Chunks Pet Care
    Client: San Miguel Foods Inc.
    Agency: The Huddle Room
    Country: Philippines
    Category: Social Media
    Cluster: Digital and Ecommerce

    Complex Emojis
    Brand: Complex Emojis
    Client: Mindnation Philippines
    Agency: Propel Manila
    Country: Philippines
    Category: Social Media
    Cluster: Digital and Ecommerce

    #GlobeStarWars
    Brand: Globe Rewards App (Virtualahan Donations)
    Client: Globe Telecommunications
    Agency: AdSpark, Inc.
    Country: Philippines
    Category: Social Media
    Cluster: Digital and Ecommerce

    Unreal Fans Of Real Kashmir
    Brand: Adidas + Real Kashmir FC
    Client: Adidas + Real Kashmir FC
    Agency: Cheil India Private Limited
    Agency Network: Cheil Worldwide
    Country: India
    Category: Best Use of Data and Insight
    Cluster: Media

    Good Enough Handwashing Ain’t Good Enough
    Brand: Safeguard
    Client: Procter & Gamble
    Agency: Saatchi & Saatchi, Singapore
    Agency Network: Publicis Groupe
    Country: Philippines
    Category: Audio
    Cluster: Media

    The Story of Your Power
    Brand: Powershop
    Client: Powershop
    Agency: whiteGREY
    Agency Network: GREY
    Country: Australia
    Category: Best Use of Data and Insight
    Cluster: Media

     

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