“The Lost Class” anti-gun violence campaign by Leo Burnett Chicago for Change the Ref won best in show.
Agencies, studios, freelancers, and brands across 10 countries and regions in APAC won two Best of Discipline honors, and 151 Cubes and Merits in the ADC 101st Annual Awards, announced today during Creative Week 2022 by The One Club for Creativity.
Best of Discipline in Spatial Design went to Hakuten Corporation with Panoramatiks, both in Tokyo, for Yokosuka City “The Axis Of Peace”.
Packaging Design Best of Discipline was awarded to Zhihua He and Shanghai Version Design Group, Shanghai, for their packaging work on behalf of Yoseido.
China led the region with 29 ADC Cube wins, including four Golds. All Gold Cube winners from APAC are as follows:
- +1 Design Guangzhou “Changbai Mountain Ginseng Honey Slices” for China Resources Sanjiu Medical & Pharmaceutical Co., Ltd. in Packaging Design, Pharma / Health / Wellness
- Bito Taipei “58th Golden Horse Awards” for Taipei Golden Horse Film Festival Executive Committee in Typography, Motion
- Dentsu Inc. with Qosmo and Dentsu Creative X, all in Tokyo, “Camouflage Against the Machines” for UNLABELED, NEXUSⅦ in Fashion Design, Craft – Use of Technology
- Hakuten Corporation with Panoramatiks, both in Tokyo, “The Axis of Peace” for Yokosuka City in Spatial Design, Installation Design
- Zhihua He with Shanghai Version Design Group, both in Shanghai, for Yoseido Packaging Design, Beauty / Cosmetics / Personal Care – Series
- Indego Design Macau “ ‘Far Side of the Moon’ Mooncake Packaging” for Mandarin Oriental in Illustration, Packaging – Series
- TBWA\Media Arts Lab Shanghai with MPC, Lunar Films and OMD, all in Shanghai, “The Comeback – Shot on iPhone for Apple in Advertising, Craft in Video – Cinematography
- The Paper with Yuan Li, both in Shanghai, for its own “The Beauty of Tokyo Olympics” in Illustration, Digital – Series
Dentsu Tokyo was the agency with the most wins in APAC, taking home one Gold Cube, three Silver, four Bronze and 14 Merits.
Other top winners were TBWA\Media Arts Lab Shanghai with one Gold, two Silver and two Bronze, all for Apple “The Comeback – Shot on iPhone”, and The Nine Shanghai with Cheng-Shir Culture & Media Co.Ltd Beijing with three Bronze Cubes and one Merit, all for Beijing 2022 Winter Paralympics Opening Ceremony “The Blossoming Colours”.
APAC winners came from China, Hong Kong SAR – China, India, Indonesia, Japan, Macau SAR – China, Malaysia, South Korea, Taiwan SAR – China, and Vietnam.
Globally, Leo Burnett Chicago had a huge night, winning the coveted Black Cube for Best of Show for “The Lost Class” on behalf of Change the Ref, and Agency of the Year. The work, done with No. 6 New York and Hungry Man Los Angeles, also picked up Best of Disciplines in Advertising and Interactive, and the Designism Cube for the entry that best encourages positive societal and political change.
Based on cumulative points for all Cubes and Merits won, the ADC 101st Annual Awards “of the Year” winners are:
- Agency of the Year: Leo Burnett Chicago
- Boutique Agency of the Year: L&C New York
- Brand-Side Agency of the Year: Google Devices & Services Creative Team Mountain View
- Design Team of the Year: The New York Times Magazine New York
- Boutique Design Firm of the Year: Backbone Branding Yerevan (Armenia)
- Network of the Year: Leo Burnett Worldwide
- Production Company of the Year: Hungry Man Los Angeles
- Music & Sound Company of the Year: Beacon Street Venice
- Brand of the Year: Google
- Non-profit Client of the Year: Change the Ref
- Freelancer of the Year (as selected by The One Club and Working Not Working): Ricardo Tomás Kalmar (Sweden)
- Member’s Choice Awards: Leo Burnett Chicago with No. 6 New York and Hungry Man Los Angeles “The Lost Class” for Change The Ref
ADC 101st Annual Awards Best of Discipline winners:
- Advertising: Leo Burnett Chicago with No. 6 New York and Hungry Man Los Angeles “The Lost Class” for Change The Ref
- Brand/Communication Design: COLLINS New York for branding on behalf of Girl Scouts Of America
- Experiential Design: MullenLowe SSP3 with Macarena, both in Bogotá, “Illegal Classroom” for AB InBev Pony Malta
- Fashion Design: Zulu Alpha Kilo Toronto “Tough Turban” for Pfaff Harley-Davidson
- Illustration: The New York Times Magazine and Igor Bastidas “The Untold Story Of Sushi In America” for The New York Times Magazine
- In-House: Google Devices & Services Creative Team Mountain View for its own “Real Tone”
- Interactive: Leo Burnett Chicago with No. 6 New York and Hungry Man Los Angeles “The Lost Class” for Change The Ref
- Motion/Film/Gaming Craft: WeTransfer Amsterdam “Aline – The French Dispatch” for Wes Anderson – Fox Searchlight Pictures
- Packaging Design: Zhihua He with Shanghai Version Design Group, both in Shanghai, “Yoseido” for Yoseido
- Photography: Todd Antony Photography London “Flying Stars – Amputee Footballers Of Sierra Leone, Personal Project
- Product Design: Wunderman Thompson Argentina Buenos Aires “Degree Inclusive” for Unilever
- Publication Design: The New York Times Magazine for its own “The New York Times For Kids – October 2021”
- Spatial Design: Hakuten Corporation with Panoramatiks, both in Tokyo, “The Axis Of Peace” for Yokosuka City
- Typography: Superunion with Who Wot Why and There Is Studio, all in London, “Fight For Home” for Shelter
The ADC Fusion Cube, established last year along with The One Show Fusion Pencil is the industry’s first global award to recognize great work that best incorporates underrepresented groups in both the content of the ad and the team that made it, went to The Martin Agency Richmond for UPS “Proudly Unstoppable”, and R/GA New York with Rock Paper Scissors Santa Monica, DeVries Global New York and M SS NG P ECES Brooklyn for “Black Beauty Is Beauty” on behalf of Sephora.
The New York Times Magazine took home the most ADC Gold Cubes this year, winning nine for eight different entries, including two for “The Puzzle of Asian American Identity”. Leo Burnett Chicago was close behind with eight Golds, followed by alma DDB Miami with seven, all working with OMD and Carbo Films for various executions of Pepsi’s “Better With Pepsi” work.
Wunderman Thompson Argentina Buenos Aires won six Gold Cubes, all for “Degree Inclusive” on behalf of Unilever. Area 23 New York picked up five Golds, including two each for The Columbia Journalism Review “The Inevitable News” and Insmed Incorporated “Trapped”.
A total of 10,565 pieces were entered from 54 countries in the ADC 101st Annual Awards, a 15.7% increase over last year. Agencies, studios, freelancers, brands and production companies in 36 countries were awarded a total of 95 ADC Gold Cubes, 114 Silvers, 172 Bronze and 381 Merits this year.
The top five countries for winners were the US with 372, Germany with 91, China with 73, Japan with 46, and Canada with 37.
In addition to the announcement of this year’s winners, the evening featured a special presentation of the prestigious Manship Medallion, the original ADC competition award created by famed sculptor Paul Manship who made the Prometheus statue in Rockefeller Center, to 12 highly accomplished members of the creative community who have had a great impact on ADC through the years.
The awards ceremony also included a belated celebration of ADC’s historic 100th anniversary, which was postponed last year due to the pandemic, and included important members and winners from throughout ADC history.